The Board of Control for Cricket in India (BCCI) has ended its deal with Nike as Team India’s kit sponsor and tie-up with MPL Sports in an agreement signed for three years worth of Rs 120 crore.
However, MPL sports replace Nike, who have been partners with the BCCI since 2006. In a new contract signed with BCCI, MPL signed a three-year deal worth Rs 120 crores, and BCCI will also get a 10% share of every jersey or merchandise sold by MPL.
According to the source, it was a ‘negotiated’ deal, and there was no bidding, and Dream11 Sports, Puma, and Proline were also the interested parties.
“MPL is focused on bringing the best gaming experience to its fans and users online through our app and we are extending that to the offline space through our exclusive range of merchandise including apparel and accessories,” said the MPL team.
However, Virat Kohli is the endorsed of MPL sports as well, and the MPL logo can be seen on the shirts of several teams playing in the IPL.
It has been seen that online gaming companies are making significant forays in the cricket sponsorship business. Dream11 came to the rescue of this year’s IPL title sponsor after Vivo withdrew due to Chinese goods’ backlash.
Byju’s and Unacademy have also become significant players in the cricket sponsorship business, but the arrival of MPL in the sports merchandise business has been a bit of a googly.
As per the BCCI and Nike deal worth of 370 crores for four years, 30 crores’ royalty has ended in September. According to a source, Nike wanted a discounted rate due to a recession in the market due to COVID-19, but BCCI was not willing.
“Our vision through MPL Sports Cricket Gear is to become a formidable cricketing gear product and a brand which captures the minds of young cricketing fans and grows with them along with their journey from being a cricketing fan to a product user to a person who advocates our brand of gear,” said team Nike.
However, MPL is currently associated with two IPL franchises KKR and RCB, The Caribbean Premier League (CPLT20) franchise (TKR), and Ireland and the UAE’s cricket boards.
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