BREAKING BREAD: Using Food as the Ultimate IceBreaker

A dive into Rohit Srivastava's vlogging journey


Rohit Srivastava is a young enthusiastic man who is a passionate foodprenuer and a full time content creator. What sets Rohit apart is not just his impeccable taste in food, but also his love and commitment for authenticity and creativity. Each Instagram post is a masterful blend of culinary expertise and aesthetic finesse, offering viewers a dive into the world of food through Rohit’s unique perspective. In the age of digital media, where culinary artistry meets storytelling, the journey of a food vlogger often mirrors the diverse flavors they explore. Rohit, being a specialist of flavors, started his journey from the corridors of Stewart School of Cuttack and navigated through the realm of engineering in Tamil Nadu.

Rohit didn’t just study engineering; he cooked his way through with it. His passion for experimenting with flavors ignited during his college days, where he found solace in his PG kitchen, mastering the art of blending spices and crafting delicate dishes. In 2018, he made a bold decision. He bid farewell to his corporate career, and followed his passion of becoming a full time content creator and marketing strategist. However, his journey did not start by glamorous videos or photos, it all started with a Facebook Blog post in 2012. His storytelling saga began with the posts of a Facebook page named “Foodies of Bhubaneswar and Cuttack”. Rohit aimed to showcase the rich and diverse culture of Odia cuisine, steeped in tradition and bursting flavors of Odisha. His blogs and vlogs became a virtual tour for people, deep diving into the glimpses of Odisha’s culinary heritage. In 2014, he expanded his digital footprint with “FoodFindo”, a page dedicated to uncovering hidden culinary gems beyond the confines of Bhubaneswar and Cuttack.

But, Rohit’s adventure didn’t end there. In 2016, he started a personal branding journey, creating his own account to document his travels, culinary adventures, and learnings about digital marketing. His content developed into a storytelling masterclass that expertly combined the finer points of cultural immersion with the craft of cooking. From his favorite food as a child, Mutton Rice, to the diverse flavors he encounters on his travel, Rohit’s culinary journey is deeply rooted in exploration and nostalgia. His passion for traveling and connecting with local communities inspired him to become not just a food vlogger but also a cultural ambassador, seamlessly blending with people and places. But along the road, Rohit encountered a fair share of difficulties. At first, his parent’s doubts for his chosen route were evident. Yet, their apprehension transformed into unwavering support as they witnessed his passion blossom into a flourishing career. For Rohit, Storytelling is incredibly important, and every dish he encounters is a chapter waiting to be shared.

It’s the small gestures of appreciation from local vendors and restaurant owners that fuels his passion. From inventing “Dahibara Divas” to consulting for local brands and crafting social media strategies, he has cemented his place as a multifaceted entrepreneur in the digital sphere. Looking forward to the future, Rohit remains committed to his dual roles as a food vlogger and brand consultant. As he delves into the lifestyle sector, his mission remains unchanged: to showcase the intrinsic connection between food, people and culture. For Rohit, Food isn’t just sustenance; it’s a reflection of the human experience – a narrative waiting to be shared with the world.

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