According to Reuters, Mark Zuckerberg informed staff on Thursday that Threads had lost more than half of its users.In just five days, Meta’s text-based software, which was created to compete with Twitter, attracted 100 million users, surpassing ChatGPT’s time to the same milestone. However, the tech juggernaut is having trouble keeping the majority of them.CEO of Meta Mark Zuckerberg reportedly claimed that retention on the app was “better than what the executives had expected, but it was not perfect” in an internal town hall meeting.
However, the CEO of Meta does not consider the user decline to be particularly unusual. According to the story, he also said that the decline in users was “normal” and that he was confident that retention rates will rise as the business added additional features to the app.
Reuters cited Chief Product Officer Chris Cox as saying, “Meta is looking at adding more retention-driving hooks to entice users to return to the app, like ensuring people who are on the Instagram app can see important Threads.”
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