Rituparnna Kar 
Mr. Gaurav Mundra and Mr. Basant Mundra, the second-generation jewelers at Mundra Jewels, carry forward the legacy initiated by their father, Sri Kamal Kishore Mundra. Building on the foundation laid almost four decades ago, they bring a fresh perspective and dedication to maintaining the family’s commitment to quality, transparency, and customer satisfaction, ensuring the continued success and growth of Mundra Jewels in the dynamic jewelry industry. With nearly four decades of dedication, they’ve crafted a legacy rooted in transparency, quality, and customer trust. Their commitment to offering diverse, high-quality jewelry has made Mundra Jewelers a beacon of elegance and reliability in the region.
1. Can you share the story behind the establishment of Mundra Jewels and its journey to becoming the largest showroom in Sambalpur?
Established by my father, Sri Kamal Kishore Mundra, almost four decades ago, Mundra Jewels began as a modest 120 square feet silver jewelry retail shop in Marwaripara, Sambalpur. Through the years, buoyed by customer trust, we expanded our offerings to include gold jewelry in 1998-1999. Today, our grand 3500 sq ft showroom in Shanti Nagar stands testament to our journey and growth.
2. What sets Mundra Jewelers apart from other competitors in the industry?
Our distinctiveness in the industry arises from our commitment to transparent dealings. We exclusively offer Bis Hallmarked HUID approved gold jewelry and internationally lab-certified diamond pieces. With the town’s lowest gold and making charges, coupled with periodic festive discounts, customers can trust they’re receiving top-notch quality at the most competitive prices. Our extensive and exclusive collection of diamond jewelry, including rare pieces, sets us apart, and we’ve introduced a unique line of platinum jewelry not found elsewhere in town.
3. How do you stay updated on the latest trends and innovations in the jewelry market, and how does that influence your business strategy?
To remain abreast of contemporary trends, we actively attend annual exhibitions in Mumbai, Kolkata, and Ahmadabad. These visits provide insights into the latest fashion trends emerging in metropolitan and tier I cities. Committed to offering our customers the latest styles, we endeavor to incorporate these trends into our showroom offerings.
4. Can you describe your approach to sourcing and selecting the gemstones and materials used in your jewelry?
We curate our jewelry collection by partnering with the top 100 manufacturers across India, selecting pieces from renowned cities with distinct specialties. For instance, antique jewelry from Ahmadabad, temple jewelry from Coimbatore, stylish and rose gold pieces from Mumbai, bangles from Kolkata, Odisha-style jewelry from Cuttack, and exquisite diamond jewelry from Surat. Our diverse sourcing ensures a comprehensive range that reflects the unique craftsmanship and styles of each region, offering our customers a rich and varied selection.
5. How do you ensure the quality and craftsmanship of your jewelry products?
As previously stated, we procure our jewelry exclusively from India’s premier manufacturers, specializing in both gold and diamond pieces. Our commitment to quality is evident through the BIS Hallmark, HUID certification, and international lab validation. This meticulous approach ensures that our customers receive jewelry of unparalleled quality and craftsmanship.
6. What marketing strategies have been most successful for Mundra Jewelers in reaching and attracting customers?
Our promotional efforts extend across various channels. Social media serves as a dynamic platform for showcasing our latest designs and exclusive offers. Additionally, we utilize hoardings and wall paintings strategically placed in and around Sambalpur district. Pamphlets and vibrant storefront displays further contribute to our marketing outreach. Special offers, such as those for Akshay Tritiya and Dhanteras, are prominently featured to enhance customer engagement and excitement.
7. How do you handle customer feedback and ensure customer satisfaction?
Customer feedback, whether positive or negative, is treated with utmost seriousness, and we are dedicated to avoiding negative responses from our valued customers. Regular staff training sessions, conducted by professional trainers every six months, ensure our team is well-informed and maintains a high level of professionalism, contributing to an exceptional customer experience.
8. What do you believe is the future of the jewelry industry, and how is Mundra Jewels positioned to thrive in that future?
The jewelry industry is poised for growth, driven by the steady rise in gold prices. With an increasing number of customers opting for hallmarked jewelry, it serves not only as a fashion statement but also as a reliable investment. Gold, known for its historical resilience, provides a secure haven during financial uncertainties, making jewelry a dual-purpose asset in the evolving market landscape.
