Akshay Kumar made a lot of headlines a few days back when he was seen in an advertisement of Vimal Elaichi. The advertisemnt also included superstars like Ajay Devgn and Shah Rukh Khan. It was clear from the advertisement that Akshay Kumar had also accepted the offer to be the brand image of Vimal Elaichi.
However, the advertisement didn’t go well with most of his fans. While some made him a meme fest, others openly criticized him of promoting tobacco in one hand and providing social message on other hand. Therefore, yesterday at midnight At midnight, Akshay took to Twitter and apologised to his fans saying that he would be more cautious about the brands that he endorses in the future.
Akshay wrote, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes.”