Priyanshu Mohanty 
In the dynamic world of fitness, few individuals stand out as true visionaries—those who not only see the future of health and wellness but actively shape it. Bijan Barik, a multi-talented entrepreneur with roots in software engineering, has emerged as a formidable force in the fitness industry. As the founder and driving force behind All Time Fitness (ATF), Bijan’s journey from a promising B.Tech graduate to a fitness icon exemplifies the confluence of passion, innovation, and unyielding determination.
Bijan’s academic journey began at Rajdhani Engineering College (REC), Bhubaneswar, where he earned his B.Tech degree in 2011. Despite securing a campus placement at Tejas Electricals, he chose to use the six-month gap before joining the company to explore the business landscape. This period of exploration was pivotal, as Bijan immersed himself in multiple jobs to gain firsthand knowledge of business operations, all while his parents returned to their hometown, Balasore, following his father’s retirement.
His ability to identify opportunities where others saw obstacles has not only propelled him to the forefront of the fitness industry but also inspired countless individuals to embrace fitness as a way of life. His story is not just about building a successful business; it’s about redefining the very essence of fitness culture. Through ATF, he has created a holistic ecosystem where physical health, mental well-being, and community engagement intersect, offering a comprehensive approach that is as innovative as it is inclusive. With a vision that extends far beyond the gym’s walls, Bijan Barik is not just a fitness leader—he is a trailblazer, shaping the future of health and wellness in Odisha and beyond.
With a voracious appetite for knowledge and a relentless work ethic, he juggled three jobs simultaneously, determined to master the intricacies of business from the ground up. His experience in a college job opened his eyes to the vast potential in the field, and he resolved to excel in every endeavor, embodying the belief that “Only a good employee can become a great future boss.” This drive for perfection laid the foundation for his future success.
His initial foray into business was nothing short of remarkable. He made a resounding impact in the field of research journals and conferences, swiftly outmaneuvering competitors by capitalizing on their weaknesses. His strategic approach ensured a dominant market position, with his ventures thriving in an environment devoid of significant competition.
The inception of All Time Fitness (ATF) was born out of a personal commitment to maintaining a healthy lifestyle. Bijan’s software background, coupled with the long hours of his work, made him acutely aware of the importance of regular exercise. A trip to Dubai further fueled his ambition, as he was inspired by the state-of-the-art gyms he encountered there. Determined to bring the same level of excellence to Odisha, Bijan embarked on a mission to create ATF—a fitness center that would redefine the very concept of gym culture in the region.
ATF quickly distinguished itself through its unique approach to fitness. From segregated floors catering to different exercise types to 24/7 accessibility, outdoor workout spaces, and a diverse array of fitness activities like CrossFit, military training, Pilates, and yoga, ATF set a new standard for what a gym could be. Bijan’s vision was clear: to create a comprehensive fitness ecosystem where individuals could address all their health and wellness needs under one roof.
But Bijan’s influence extended far beyond the confines of ATF. Under his leadership, ATF became a beacon of fitness culture in Odisha, promoting health and wellness as a lifestyle rather than just a physical regimen. The gym organized fitness competitions, Zumba sessions, aerobics classes, yoga workshops, and MMA training, providing a holistic approach to fitness that resonated with a wide audience. The ATF app further enhanced this experience, offering BMI calculators, personalized diet plans, and fitness tips, empowering members to embark on their fitness journeys with confidence.
Beyond the realm of fitness, Bijan’s passion extended to the promotion of kickboxing in Odisha. He actively felicitated athletes and engaged in events to elevate the sport across the state. His upcoming collaboration with the government near Kalinga Stadium, aimed at providing world-class gym facilities for athletes, underscores his commitment to empowering the sports community.
In addition to his entrepreneurial pursuits, Bijan finds solace in riding, biking, and nurturing his car collection—hobbies that reflect his multifaceted personality and zest for life.
Under Bijan’s leadership, ATF continues to innovate and expand. The introduction of an Oxibar, delivering 95% pure oxygen for enhanced cardiovascular health, along with the launch of Bhubaneswar’s first-ever trampoline workout, highlights ATF’s commitment to bringing the best in fitness to its community. Regular attendance at IFBB and IHBB expos keeps Bijan and his team at the forefront of industry trends, with plans to sponsor these prestigious events further solidifying ATF’s position as a leader in the fitness world.
Looking ahead, ATF is set to make a significant impact with the organization of Odisha’s first fitness fest—a two-day extravaganza supported by the government. This event will feature competitions, workshops, and seminars, with a focus on fitness awareness. By inviting top fitness influencers and providing a platform for equipment manufacturers and supplement companies, ATF aims to make fitness a central part of life in Odisha and beyond.
With the recent launch of ATF’s first franchise in Gurgaon’s Sector 14 and plans to expand to Bangalore and other cities, Bijan’s vision of creating a fitness revolution across India is well on its way to becoming a reality. His advocacy for reduced GST in the fitness sector and greater government support for gym culture, athletes, and bodybuilders further demonstrates his commitment to the industry’s growth and development.
Odisha’s commendable support for athletes across various sports finds a strong ally in ATF’s initiatives. Weekly open competitions, workshops, and programs at ATF provide aspiring sportspeople with the guidance and support they need to succeed. Bijan’s commitment extends to monetary assistance and specialized camps, including children’s dance, fitness, and self-defense classes aimed at enhancing women’s safety.
In Bijan Barik , Odisha has found not just a fitness leader, but a visionary whose entrepreneurial spirit and dedication to the well-being of the community continue to inspire a brighter, healthier future. Through his relentless pursuit of excellence, Bijan is not only shaping the fitness industry but also championing a lifestyle that values health, resilience, and the power of community. As ATF expands its reach globally, Bijan’s legacy as a fitness pioneer is set to leave an indelible mark on the world.
