Interview Times 
Formerly known as Dart Plus, the service has been rebranded as Bharat Dart by Blue Dart Express Limited, the industry leader in express air and integrated transportation & distribution operations in South Asia. Blue Dart’s persistent dedication to meeting the varying demands of Bharat is highlighted by this major strategy shift.
Bharat Dart is a time-sensitive delivery service with features and benefits such as comprehensive visibility on last mile through a sophisticated system and easy payment alternatives, all supported by speed, security, and handling. In order to better meet the ever-evolving demands of its clientele, Blue Dart has decided to rename its service under a new name. The company’s unyielding commitment to client satisfaction has resulted in an updated and rethought service that aims to exceed expectations.
The Blue Dart’s unequalled reach is one of its main selling points. The company’s services are available in more than 55,000 places across the United States and in more than 220 other nations and territories across the world. Blue Dart has dramatically extended the number of places it serves, with an emphasis on tier II and tier III cities in India, thanks to programmes like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets). A growing middle class and a consumerist culture are driving economic development in these cities.
In FY-23, tier II and tier III cities accounted for 18.6% and 37.1% of the total e-commerce market, respectively, and were expected to make additional gains.
“As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount,” said Pablo Ciano, CEO of DHL eCommerce, of the effort. We are dedicated to our mission of “Connecting People, Improving Lives,” and e-commerce has been designated as a megatrend in our DHL Group Strategy 2025. We are certain that our efficient shipping options will help bring worldwide attention to the goods and services produced by India’s tier II and tier III cities.
The ‘Make in India’ plan is perfectly in sync with this objective.
“During India’s recent G20 Presidency, the need to harmonise growth, efficiency, and resilience as one large family was brought forth,” said Balfour Manuel, Managing Director of Blue Dart. Blue Dart is at the forefront of the logistics business because its innovative methods mesh perfectly with the government’s goal of “One Earth, One Family, One Future,” which stresses unity and purpose. As we continue to provide our services across the country, this rebranding marks an exciting new chapter for us. The launch of Bharat Dart marks the beginning of an exciting new era for our business and our country.
We’re committed to using what we’ve learned to improve our services and provide our customers more of what they want.
Bharat Dart is set to revolutionise the express logistics industry in India by providing its customers with unrivalled speed, coverage, and support. As the firm continues to bridge the gap between Bharat and the rest of the globe, Blue Dart Express Limited extends an invitation to all of its stakeholders and customers to take part in this revolutionary endeavour.
In regards to Blue Dart Express Ltd.:
Delivery of packages is safe and dependable with Blue Dart Express Ltd., the leading express air and integrated transportation & distribution firm in South Asia. Blue Dart’s commitment to its customers has made it the supplier of choice among them, and the company now wants to deepen the relationship between itself and its clients. DHL eCommerce, a division of the DHL Group, provides Blue Dart with access to the largest and most comprehensive express and logistics network worldwide, reaching over 220 countries and territories and providing a full range of distribution services, including air express, freight forwarding, supply chain solutions, customs clearance, etc.
Motivated employees, devoted air and ground capacity, cutting-edge technology, a broad offering of innovative, vertical-specific goods and value-added services, and a commitment to customer satisfaction all contribute to Blue Dart’s position as industry leader. Being recognised as one of “India’s Best Companies to Work For” by The Great Place to Work® Institute, India, as well as being named one of “Asia’s Best Multinational Workplaces” by The Great Place to Work® Institute, Asia, a “Superbrand,” and a “Reader’s Digest Most Trusted” brand, all lend credence to Blue Dart’s claim to leadership in the express logistics industry. Blue Dart has been named one of India’s “Best Workplaces for Women” in 2021 and one of India’s “Best Organisations for Women” in 2022, thanks in large part to the company’s dedication to diversity and inclusion.
