The OTT giant Netflix has been suffering from huge chunks of loss for the past year or so. Therefore, in order to make it a profitable deal not only in the world but also in India, Netflix signs a partnership deal with Amazon. Netflix has partnered with Satya Nadella-run Microsoft for its new ad-supported subscription plan for its over 221 million subscribers.
Microsoft will be Netflix’s global advertising technology and sales partner to support all its advertising needs as “we work together to build a new ad-supported offering,” said Greg Peters, COO and Chief Product Officer, Netflix.
In April, the streaming platform announced to introduce of a new lower-priced ad-supported subscription plan for consumers, in addition to the existing ads-free basic, standard and premium plans, as it faces slow growth and recently trimmed its workforce.
Mikhail Parakhin, President of Web Experiences at Microsoft said late on Wednesday that at launch, consumers will have more options to access Netflix’s award-winning content.
