Interview Times 
In a one-on-one conversation with Ajay Ajmera, the visionary CEO and Founder of Ajmera Fashion Pvt. Ltd., we explore the inspiration behind his venture, the hurdles overcome, and the remarkable success stories that define the trajectory of his textile company.
Ajay Ajmera’s journey to establish Ajmera Fashion Trivit began with his extensive three-decade experience in the textile industry. The motivation behind this venture was driven by a desire to extend services beyond wholesalers to retailers and budding businesses. He expressed, “I sensed the need to contribute to others. Creating a textile company was about providing a comprehensive destination for retailers and new ventures.”
Rooted in his background as a farmer’s son and early health challenges, Ajay’s entrepreneurial spirit took shape. He shared, “My father’s constant inspiration was that no work is too small or too big. Whatever you do, make it unique.” This philosophy, instilled by his father, became the cornerstone of his success in the textile industry.
Highlighting the unique qualities of his textile company, He underscored their role as a comprehensive destination for customers. “We offer a diverse range of women’s wear, men’s wear, tips wear, and home furnishing items at manufacturing prices, ensuring a significant margin for retailers,” he explained.
Staying competitive in the dynamic textile industry, Ajay emphasized the importance of development, competition, and a relentless focus on quality and customer satisfaction. “Our paramount strength lies in the quality and competitive rates we offer. Competitors cannot surpass us in providing superior quality and affordability,” he affirmed.
Describing his role as the CEO, Ajay stated, “My responsibility is to perform effectively and motivate my team. I provide inspiration to my team members.” While downplaying his role, His leadership and guidance play a pivotal role in shaping the company’s marketing strategy.
Reflecting on challenges, Ajay viewed them as opportunities for learning and growth. He stressed that challenges are inherent in every business and should be embraced as positive forces that impart valuable lessons.
He confidently stated, “We don’t follow trends; the world follows us.” He discussed the company’s proactive approach to innovation, introducing new schemes, and staying ahead of industry changes, including adapting to government regulations such as GST.
Ajmera Fashion Trivit takes pride in empowering entrepreneurs, with over one lakh customers and thousands of women entrepreneurs who started small and now run successful businesses. Ajay considers this a significant achievement for the company.
He emphasized the pivotal role of customer feedback in product development. “Our customers guide us on what works well in the market, and our R&D team continuously engages in research based on their inputs,” he explained. The company’s commitment to customer satisfaction drives continuous improvement in products and services.
Ajay Ajmera’s journey as the CEO and Founder of Ajmera Fashion Pvt. Ltd. epitomizes resilience, innovation, and a dedication to customer satisfaction. The company continues to thrive in the textile industry, setting benchmarks for quality, affordability, and empowering entrepreneurs along the way.
