SRK’s son to launch his own Vodka Brand

Aryan Khan, the son of Bollywood superstar Shah Rukh Khan, is reportedly entering India’s lucrative but tightly regulated liquor market with business partners Bunty Singh and Leti Blagoeva, prompting the comment on Twitter “Father promotes tobacco, son launches alcohol.”

The trio intends to first introduce a high-end vodka brand before later entering the brown spirits industry. In order to do this, they established a business called Slab Ventures, which has teamed up with the regional division of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, for marketing and distribution purposes.

The article claims that Slab Ventures focuses on the wealthy consumers in the nation and has ambitions to further diversify into other high-end consumer groups. In order to cater to a more sophisticated, discerning, and younger generation of consumers, Aryan explained that the aim was to mix a high-end, youthful, unusual style with outstanding aesthetics and bring them together under one roof.Aryan revealed last week on Instagram that he will be making his acting debut as the showrunner and director of a series he had written. Everyone expressed their happiness upon hearing the news, even Shah Rukh Khan’s father. Aryan has frequently maintained that, unlike his father, he has no interest in performing. However, Aryan is expanding into business opportunities, much like his father.