The Forbes List of Most Influential Celebrities on Social Media in the Asia-Pacific region is out where Bollywood celebrities like Amitabh Bachchan, Shah Rukh Khan, Akshay Kumar, Ranveer Singh, Alia Bhatt, Katrina Kaif, Anushka Sharma, Jacqueline Fernandez, Shahid Kapoor, Madhuri Dixit, Hrithik Roshan and singers like Shreya Ghoshal and Neha Kakkar have secured their place in the list but without any ranking.
Recently in the inaugural of the 100 Digital Stars list, Forbes Asia highlights celebrities who have managed to be active in their social media accounts, interacting with their fans, and successfully managed to raise awareness on many important issues and inspiring optimism. Even without any physical events and activities, celebrities have helped causes like COVID-19 relief. These Bollywood celebrities were listed along with some international stars like Hugh Jackman, Chris Hemsworth, South Korean girl band Blackpink, boy band BTS, actor, singer Jay Chou, Lee Min-ho, and actors Mahira Khan.
Forbes Asia’s 100 Digital Stars list is evaluated by the candidates’ social media reach and engagement. Their recent work with the impact and advocacy on the society, brand endorsements, and business endeavours is considered while picking up the candidates. Even their recognition profile on a local, regional, and global level was also viewed.
As per the list reports, Amitabh Bachchan has been applauded for raising $7 million for Covid-19 relief this year. Even Akshay Kumar also donated $4 million to Covid-19 relief in India. He also took part in the “I For India” fundraising concert on Facebook Live in May, which raised Rs 520 million for GiveIndia’s Covid-19 fund along with Hrithik Roshan, whose Instagram post of the event drew over 2 million views.
Article Written by Dikhya Mohanty
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