Subhechcha Ganguly 
Corporate Social Responsibility is a common term that has been used since a long time. This mainly projects the respionsibilty a company has towards the society. If we talk about How CSR is done , it is basically done by following certain simple steps and keeping in mind the target audience.
There are few important things when it comes to CSR. The goals and target audience who would be benefitted by the CSR are decided primarily. This is done by conducting a survey and locating groups that actually needs some help on the purpose. Each and every company has a distinct goal when it comes to CSR.
Amnuja Cement is a well known company which regonizes the hidden talent in people. Their main aim of the CSR is to provide quality life to the underpriviledged. Similarly there are several companies that work with similar objectives throughout .
ITC is one of the companies that is known for its CSR activities. They have worked on several sections of the society such as Eradication of Hunger and Poverty, Reducing Child Mortality and Reducing Maternal Health etc. Thus several companies seem to give back to the society in their own way. This not only helps to increase the goodwill of the company but also promotes the cause . CSR has become very popular in the upcoming days and several companies have come up with the motive of helping people. It has been also found out in an survey that the CSR activities have gone up to 10% in India during the lockdown. This has helped a lot of target groups including children and homeless people to get maximum benefits . Thus CSR is one of the best ways of giving back to the society
By Subhechcha Ganguly
