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Facebook New Campaign #MyStory To Encourage People To Follow COVID-Appropriate Behaviour

by Dikhyaa Mohanty
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Facebook launched a new campaign highlighting the importance of taking continued precautions to curb the spread of the Covid-19. The campaign, #MyStory, includes 10 short films, each focusing on narrating personal and relatable stories about the impact of Covid-19 on our lives.

As per the official statement from Facebook, it is reported that the films were conceptualised as part of a behavioural change campaign with the insight that personal and relatable stories lead to “normalisation” and, in turn, greater acceptance of Covid-appropriate behaviours and vaccination.

Further the social media platform urges users to share their stories from the pandemic to build a sense of community from shared experiences. Facebook Director and Head of Partnerships, Manish Chopra stated that this campaign builds on how content can be leveraged to communicate the need for following Covid-19 norms and encourages people to opt for vaccines. Each of these videos has an element of human truth, mirroring day-to-day instances in a relatable manner.

He further added that people have undergone different experiences in the past year-and-a-half, and every experience is a story in itself. The idea behind #MyStory is also to encourage these people to come forward and share their stories. At a larger level, through this campaign, they want to ‘normalise’ Covid-19 safety protocols and the need to get vaccinated.

For the campaign, Facebook partnered with the Bill and Melinda Gates Foundation, the Population Foundation of India and Love Matters India.

 

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