Successful people often form the crux of any hot discussion, for it is always inspiring to talk about success and successful people. But the truth is, nobody is born successful. It is the small calculated efforts taken over a due course of time that makes all the difference. One such successful business leader is Mr. Ashish Das who has created his own norm by the virtue of his hard work, dedication, focus and vision. Das is the Promoter and Managing Director of Assured Petro Specialities Pvt. Ltd., a leading player in the Indian Lubricants Automotive Industry that retails its products under the brand name ‘TRUSTROL’.

Hailing from humble backgrounds, Das was highly ambitious and enterprising since childhood. Despite financial odds and adverse situations, he sailed through all challenges in life to become a real-life hero and true business leader. Das always dreamt of making his own mark as well as giving back to the society through his efforts. He silenced his naysayers, who once doubted his capabilities and started Assured Petro Specialties Pvt. Ltd in 2021. Today, Assured Petro Specialties Pvt. Ltd is a trusted name in the Indian lubricant domain providing products and services under the brand name TRUSTROL. Within a span of a few months, the company has climbed the ladder of success by offering lubricant and engine oil products of highest quality & standard to customers across the country. Backed by over 27 years of sales and marketing experience and expertise in the Automobile and Lubricant Sector, Das has not only revolutionized the industry but also generated local employment. The company was formed at a time when the pandemic had gripped the whole world and several businesses had shut its operations. Das seized the opportunities and gaps in the industry to start TRUSTROL and since then he has never looked back. Riding on the company’s motto “The Brand You Can Trust”, TRUSTROL products have built a thread of trust, faith and confidence with its customers.

A firm believer in honesty, genuineness and right ethics, Das is now targeting the international markets. He is planning to add new and innovative products to his company’s portfolio and empower the youth by contributing to the nation’s economy and growth.

Truly, Das stands as a perfect example of a never-ending source of inspiration for Gen Z. His inspiring journey to the top has proved that no dream is impossible to achieve if your vision is strong and intent is clear.

INTERVIEWED BY- PRISITA DAS