Smita Mishra 
In the scorching hot landscape of Odisha’s Anugul district, a young entrepreneur has emerged to address a pressing issue that has plagued the region for years – the scarcity of clean drinking water. Shree Manoj Kumar Majhi, the Managing Director of Nilanchal Beverages, has single-handedly revolutionized the drinking water scenario in his hometown with his innovative initiative, Anmol Aqua.
A native of Anugul, Manoj was deeply troubled by the water purity issues that had become a perennial problem in his locality. The lack of access to clean drinking water had severe consequences for the health and well-being of the community. It was this pressing concern that drove Manoj to embark on a mission to provide a sustainable solution.
With an initial investment of Rs. 80 lakhs, Manoj set up a state-of-the-art packaged drinking water unit, Anmol Aqua, which has not only provided gainful employment to 10 local youths but has also been a game-changer in addressing the drinking water shortage in the region. The unit’s impressive turnover of Rs. 85 lakhs last year is a testament to its success.
Manoj’s entrepreneurial spirit is not surprising, given his family’s business background. However, it’s his passion for solving real-world problems that sets him apart. As he puts it, “Demand creates market, and market caters to demand. It’s a very complementary process in itself.” His risk-taking ability and willingness to challenge the status quo are qualities that have served him well in his entrepreneurial journey.
When asked about his vision for Anmol Aqua, Manoj’s eyes light up with excitement. “We are targeting to expand into the area of soft drinks and juices. Nothing beats the emergency of water, and why not add a little flavor?” His enthusiasm is infectious, and it’s clear that he’s driven by a passion to make a meaningful impact.
As a young entrepreneur, Manoj has valuable insights to share with his peers. “All that matters is skills. And we need to develop those skills.
Logo of Nilanchal Beverages
Nothing else. Market is already diverse and scattered, so finding a niche for yourself is all about skills.” His advice is simple yet profound: “Take business as a challenge, not casual. You invest your money, and you’ve got to take the risk.”
Manoj’s achievements have not gone unnoticed. He was recently acknowledged and awarded as a young entrepreneur by the Odisha Government at the Utkarsh Make in Odisha Conclave. This recognition is a testament to his hard work and dedication to creating a positive impact in his community.
As we conclude our conversation with Manoj, it’s clear that he’s a true entrepreneur at heart. His innovative spirit, passion for problem-solving, and commitment to making a difference have made him a role model for young entrepreneurs everywhere. Anmol Aqua is more than just a business venture – it’s a beacon of hope for a community that has long suffered from the scarcity of clean drinking water.
Manoj’s story serves as a reminder that entrepreneurship is not just about creating businesses; it’s about creating solutions that can transform lives and communities. As he continues to push the boundaries of innovation and entrepreneurship, we can’t help but feel inspired by his vision, passion, and commitment to making a difference.
