Gold has always been considered essential in the Indian household. Utkal Jewellery Mart is one of the leading gold jewellery showrooms at present in Cuttack. It’s a one-stop answer to all things gold. Utkal Jewellery Mart has been catering to the needs of every Indian household for almost seven-decade now. For the last 70 years, it has strived to satisfy its customers not only with quality but also with compassion. They believe more in building relationships than business. With its establishment at Naya Sarak, Cuttack Mr Mehul Mehta is the present owner. Mr Mehta is a tremendous businessman. He has always believed in a true and fair dealership. The business has been in service to its loyal customers for the third generation now. Late Mr Mukund Mehta, the father of Mr Mehul Mehta joined this jewellery business with Late Mr BABULAL DOSHI who was also the founder of Kalavikash Kendra. Late Mr Mukund Mehta created their base of gold in this silver city.

The base of every business organisation is always believed to be its variety which is one of the main points to strive for Utkal Jewellery Mart. Their customer range does not fall into the boundary and any particular demographic. The Mehta’s have not only been able to continue but also managed to have deepened their bond with all its customer ranging from senior citizens to youngsters.

“The relationship between a craftsman and a retailer is not only interdependent but is also fiduciary in nature.” Mr Mehta has since his father followed a principle that every craftsman he works with he intends to build a personal relationship as well as a business relationship to make them feel more comfortable and provide the respect and trust they deserve. It is a quintessential detail for the Mehtas that every customer they come across is satisfied with the variety showcased irrespective of the purchases made. With the ever-changing trends and tastes of the public, it is every businessman’s responsibility to keep up with the change for its survival and it is an art that Utkal Jewellery Mart has mastered with finesse.

Mr Mehul Mehta was born and raised in Cuttack, Odisha. He completed his schooling at Marwari High school, after that he pursued his secondary studies at Ravenshaw University, Cuttack. And after completing his studies he joined their family business with his brother Late JANAK MEHTA. As we know covid has changed the way we look at things but, the jewellery industry is one of the few industries that have stayed fluid for decades. Famines, floods, and other natural disasters haven’t had much of an impact since there has always been a demand for jewellery, and artisans and jewellers have always pushed themselves harder to meet that desire. Mr Mehta says not everyone will understand the real value of jewellery, for example, if we take Gold; there have been a lot of notable discussions about gold whether it is real or not, the grams are perfect or not and with that, we have also seen smiths mixing the clone parts. ‘Odisha is growing at a steady speed if we compare it to other states. Investing in gold is one of the best as well as a safe way to deal in the future. Notably, those who value the true investment heartily buy gold and keep that for the future needs’, says Mr Mehul. The Mehta’s have understood how to deal in this market where gold is a trademark. Attracting people not by fake scenarios and discounts but with true behaviour and amazing prices, the Mehta’s have mastered it all. The repercussions of the COVID-19 scenario have been felt by every business including them. Utkal Jewellery Mart had made sure to look after their staff members, craftsmen, and goldsmiths during such tough times while maintaining the restrictions and protocols imposed by the State Government. They always believed in spiritual power, consistency and cooperation. Utkal Jewellery Mart stands out from the rest because of its gold designs and patterns. Every pattern signifies its reflection of meaning. The design and the finishing they provide is unique in their way. The Mehtas reputation precedes them as they have customers coming down from different parts of the country. They have an amazing customer range, even they feel they are blessed to have such customers those who support them as well bless them for their growth.

Lastly, he addressed that for all the new business leaders those who want to step into the jewellery industry must note and plan their process. They always need to prepare there strategy. The market is getting heavy day by day, the competition is skyrocketing so everyone needs to work hard and evolve themselves in this market. I would like to thank Interview Times for featuring me and as well our shop on your page and letting everyone know the real value of the jewellery business in the 21st century.

WRITTEN BY- PRISITA DAS