Bhubaneswar: Indulge Bridal Mall launched the Designer Diamond Jewellery Brand “Jewels by Sonia” on 6th March 2022 at Rupali Square, Saheed Nagar, Bhubaneswar. Jewels by Sonia is an exclusive collection of diamond jewellery for women for all occasions. The brand offers unique designs embedded with high-quality diamonds at an affordable price. The highly engaging brand launch witnessed a slew of activities including a fashion show, jewellery exhibition, retail sales, goody bags etc. Celebrities and Prominent individuals from Bhubaneswar attended the event.

The event felicitated 24+ doctors and nurses from AMRI, APOLLO Hospitals & CARE hospital for their contribution towards COVID emergencies. The doctors and nurses walked the ramp wearing the exclusive diamond collections by Ms Sonia. Ms Anu Choudhury, Actress graced the occasion in support of the healthcare professionals and walked the ramp with them. Ms Neelanjana Mukherjee, AVP AMRI hospital joined the COVID warriors on the stage. Speaking on the occasion  Ms Sukirti Patnaaik, founder of Indulge said “I want Odisha to be a hub of women entrepreneurs. My journey and my entrepreneurial struggles have inspired me to support aspiring women who have the dream but lack the right mentorship or platform to start a business and excel. Through Indulge Bridal Mall, we will be providing the platform for women to launch their products/services.

Ms Sonia is a passionate designer whose story is inspirational. I believe her designs and quality will speak for themselves. I wish her all the best for her venture. I also want to thank our medical fraternity for their relentless dedication and hard work during the last 2 years”. Speaking on the occasion Ms Sonia said “I thank Ms Sukirti Patnaaik and Indulge Bridal Mall for giving me this opportunity to launch my brand. My designs have always found support among my friends and family. But creating my own brand and starting a business was always a dream that has become a reality today. Through Jewels by Sonia, I want to make diamonds jewellery affordable to all”.