Interview Times 
Mahendra Singh Dhoni, a legend of Indian cricket, has been named a brand ambassador for JioMart, one of the nation’s top online marketplaces run by Reliance Retail. In addition, JioMart has changed the name of its holiday promotion, which will launch on October 8, 2023, to JioUtsav, Celebrations Of India.
The JioUtsav campaign places emphasis on the implication that Dhoni has provided the country with numerous opportunities to celebrate but has chosen not to partake in them. He so resolves to share all joyous occasions, celebrations, and unique moments with his loved ones with renewed vigor. There will be a 45-second movie featuring Dhoni.
“We found a perfect fit in MS Dhoni as our brand ambassador. His personality represents trust, reliability, and assurance, just like JioMart,” stated Sandeep Varaganti, CEO of JioMart. With our loved ones, our new campaign encourages celebrating life and all of its great moments, with “shopping” playing a central role in the fun. Currently, non-metro areas make up about 60% of our total sales, a sign of steady development and a convincing demonstration of the success of our efforts to democratize digital shopping.
JioMart has consistently prioritized supporting local craftsmen. The portal currently collaborates with more than 1000 artists and sells 1.5 lakh unique items. In reality, Varaganti gave Dhoni a Madhubani painting created by award-winning artist Ambika Devi from Bihar as part of the advertising shot. This demonstrates the importance JioMart places on not just providing customers with the finest items and experiences, but also on making it simple for millions of small businesses and craftsmen to conduct business.
Mahendra Singh Dhoni stated, “As a local e-commerce firm, JioMart is driven by a purpose to promote the digital retail revolution in India. I passionately identify and resound with the principles that JioMart stands for. JioMart’s JioUtsav campaign is a salute to the celebration of India and its people. India is recognized for its lively culture, people, and festivals. I’m quite eager to join JioMart and take part in the purchasing experiences of millions of Indians.
The films are designed to showcase JioMart’s cross-category competence, the holiday mood being celebrated, and the fantastic sales and discounts offered on the site.
When offering products across segments last year, JioMart utilized a horizontal, cross-category strategy. JioMart has added Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, and Hamleys to its roster in order to expand the variety of products available on the marketplace. This quick growth is consistent with JioMart’s goal of becoming the biggest domestic e-marketplace in India
