With 171 exclusive showrooms across India and a target of 200 by December 2026, the Hari Krishna Group jewellery brand strengthens its eastern India presence through a landmark flagship outlet in Odisha’s capital.
By – Snigdha Mishra | The Interview Times
BHUBANESWAR | 17 OCTOBER 2026
Bhubaneswar’s growing importance in India’s organised retail landscape has received a fresh endorsement as KISNA Diamond & Gold Jewellery inaugurated its largest showroom in the country at Janpath on 16 October 2026.
Developed with an investment of approximately ₹24 crore, the flagship showroom spans 4,056 square feet across two levels, marking a significant milestone in the brand’s nationwide expansion strategy.
The inauguration was attended by Bollywood actress Sonal Chauhan and Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Exports and a senior leader associated with KISNA Diamond & Gold Jewellery.
The opening marks KISNA’s 171st exclusive showroom in India and its ninth in Odisha, reinforcing the company’s focus on eastern India as an important market for organised jewellery retail.
With the brand targeting 200 exclusive showrooms nationwide by the end of 2026, the Bhubaneswar investment reflects a wider strategy of expanding beyond traditional metropolitan markets into commercially promising Tier-II and Tier-III cities.
A ₹24 Crore Flagship Investment in Odisha’s Capital
Located at Plot No. 662(B), opposite the Regional PF Office on Janpath Road, the newly inaugurated showroom occupies one of Bhubaneswar’s established commercial corridors.
The two-level retail destination brings together diamond and gold jewellery collections designed for a broad spectrum of consumers, from everyday buyers to families preparing for weddings and festive celebrations.
The flagship format allows KISNA to showcase a wider range of designs while strengthening the brand’s physical presence in the state.
The investment is also notable for its location. Rather than placing its largest exclusive showroom in Mumbai, Delhi or Bengaluru, KISNA has selected Bhubaneswar, underlining the commercial significance the company attaches to Odisha and the eastern Indian market.
The decision demonstrates how national consumer brands are increasingly examining regional capitals as destinations for premium retail investment.
Why Bhubaneswar? The Growing Importance of East India
According to KISNA, East India has emerged as its second-largest region in terms of overall business contribution.
The company’s decision to establish its largest showroom in Bhubaneswar is therefore closely connected to its strategy of expanding in markets where demand for organised jewellery retail is growing.
Odisha’s capital serves as an important commercial, administrative and educational centre, attracting consumers from the city and surrounding districts.
Its expanding retail infrastructure, established shopping destinations and growing presence of national brands provide a supportive environment for organised jewellery businesses.
The KISNA launch suggests that Bhubaneswar is being viewed not merely as a regional sales location but as a market capable of supporting larger flagship retail formats.
For the city’s commercial ecosystem, such investments contribute to a wider trend of national brands strengthening their presence in Odisha.
Ghanshyam Dholakia Highlights Odisha’s Growth Potential
Speaking at the inauguration, Ghanshyam Dholakia expressed confidence in Odisha’s market potential and the rising demand for organised jewellery retail.
He emphasised that East India’s contribution to KISNA’s business creates opportunities for further expansion in the region.
Dholakia also highlighted the company’s franchise-owned, franchise-operated business model, which allows local entrepreneurs to participate in the brand’s retail growth while operating within its established business framework.
He congratulated the Bhubaneswar showroom’s franchise partners, Ramprasad Misra and Biswaranjan Mohapatra, on the launch.
The involvement of local franchise partners is significant because it connects national brand expansion with regional entrepreneurship.
For KISNA, the model supports faster market penetration. For local business partners, it provides access to an established brand, its product portfolio and operating systems.
Sonal Chauhan Attends Grand Inauguration
The inauguration gained additional visibility through the presence of Bollywood actress Sonal Chauhan, who joined the celebrations in Bhubaneswar.
Her participation added a celebrity dimension to the brand’s flagship launch, connecting KISNA’s jewellery collections with fashion, lifestyle and festive purchasing.
Speaking at the event, Chauhan highlighted jewellery’s emotional and cultural significance during family celebrations and festivals.
Celebrity appearances have become an important element of jewellery marketing, particularly during the festive and wedding seasons, when brands compete for consumer attention.
For KISNA, the inauguration offered an opportunity to combine its physical retail expansion with broader brand visibility.
From 171 to 200 Showrooms: KISNA’s National Expansion Strategy
The Bhubaneswar inauguration takes KISNA’s exclusive showroom network to 171 outlets nationwide.
The brand has announced its intention to expand to 200 exclusive showrooms by the end of 2026, implying a target of 29 additional outlets from the network size reported at the time of the launch.
Its expansion strategy includes metropolitan markets as well as Tier-II and Tier-III cities.
The approach reflects the changing geography of India’s organised jewellery industry, where branded retailers are pursuing opportunities beyond the country’s largest urban centres.
KISNA operates through a combination of exclusive showrooms, franchise partnerships and other distribution channels.
Its franchise-owned, franchise-operated model is a central component of the company’s expansion strategy, enabling the brand to work with local business partners while extending its national footprint.
Odisha Becomes a Key Market in KISNA’s Eastern India Network
With nine exclusive showrooms now operating in Odisha, KISNA is strengthening its position in the state’s jewellery retail market.
The new flagship is particularly important because of its size and investment value.
A larger showroom can provide greater product visibility, a wider selection of jewellery and dedicated space for customers making significant purchases.
In markets where jewellery is closely associated with weddings, festivals, family celebrations and long-term value, an extensive physical retail presence remains commercially important.
The opening also reflects competition among organised jewellery brands seeking to establish stronger relationships with consumers in regional markets.
However, the longer-term commercial performance of the new showroom will depend on customer demand, pricing, service quality and the effectiveness of the brand’s local retail operations.
A Jewellery Destination for Everyday, Festive and Bridal Purchases
The Bhubaneswar flagship offers diamond and gold jewellery across multiple product categories.
Its collections include rings, earrings, pendants, mangalsutras, necklaces, bangles and bracelets.
The showroom is designed to accommodate different purchasing occasions, including everyday wear, personal gifting, festive celebrations and weddings.
KISNA’s product strategy combines traditional jewellery categories with contemporary design preferences, allowing the brand to serve customers with varying tastes and budgets.
The flagship format also creates opportunities for personalised customer engagement, product demonstrations and consultation for higher-value purchases.
For organised jewellery retailers, the in-store experience remains an important factor in building customer confidence, particularly when consumers are purchasing precious metals and diamonds.
Festive Season Launch Strengthens Retail Positioning
The inauguration comes ahead of the Dhanteras, Diwali and wedding shopping period, a commercially important time for India’s jewellery industry.
KISNA is promoting several customer programmes alongside the showroom launch.
Its Gold Rate Protection Plan allows customers to book jewellery by paying a 25% advance, with the company advertising the benefit of the lower applicable gold rate at booking or billing.
The brand is also promoting old gold exchange and buyback facilities.
In addition, its Grand Festive Lucky Draw offers eligible participants the opportunity to win prizes from a pool of more than 800 vehicles, including cars and two-wheelers.
These programmes form part of the brand’s festive marketing strategy. Customers should verify eligibility conditions, applicable charges and offer terms before making purchases.
The timing of the flagship launch enables KISNA to introduce its expanded retail presence during a period of heightened consumer interest in jewellery.
The Hari Krishna Group Legacy Behind KISNA
Launched in 2005, KISNA is a diamond and gold jewellery brand associated with the Hari Krishna Group.
The group’s business heritage extends to diamond manufacturing, jewellery production and distribution.
Over the years, KISNA has developed a nationwide presence through exclusive showrooms and shop-in-shop retail arrangements.
The brand reports a portfolio of more than 10,000 jewellery designs and a distribution presence across 28 Indian states.
Its offerings include diamond jewellery and products in 14-karat and 18-karat gold, covering both traditional and contemporary categories.
The expansion of its exclusive showroom network represents an important part of its effort to build stronger direct relationships with consumers.
The Role of Franchise Entrepreneurship in Brand Expansion
An important aspect of KISNA’s growth strategy is its reliance on franchise partnerships.
The Bhubaneswar flagship has been established in association with franchise partners Ramprasad Misra and Biswaranjan Mohapatra.
Under the franchise-owned, franchise-operated model, local business partners own and operate outlets associated with the national brand.
Such arrangements can support expansion by combining a company’s established identity and product network with the local knowledge and investment capacity of franchise entrepreneurs.
The model can also strengthen commercial participation at the regional level.
For Bhubaneswar, the flagship represents an example of how local entrepreneurs and national consumer brands can collaborate to develop larger retail establishments.
What the Launch Means for Bhubaneswar’s Retail Economy
KISNA’s decision to locate its largest showroom in Bhubaneswar provides an indication of the city’s growing relevance to national retail brands.
Large-format showrooms require investment in commercial space, interiors, inventory, technology, security and customer service infrastructure.
They may also support opportunities for retail professionals, jewellery consultants, store managers and associated service providers, although KISNA has not disclosed a specific employment figure for this showroom.
The broader significance lies in the changing investment perception of regional cities.
As organised retailers expand into new markets, cities such as Bhubaneswar are increasingly competing for flagship outlets, premium retail formats and brand-led commercial investment.
KISNA’s ₹24 crore investment adds to this evolving retail landscape.
A New Chapter for Organised Jewellery Retail in Eastern India
The inauguration of KISNA’s largest Indian showroom marks more than the opening of another jewellery outlet.
It brings together a significant retail investment, local franchise entrepreneurship, a national expansion strategy and the growing commercial importance of Odisha’s capital.
With 171 exclusive showrooms nationwide and a stated ambition to reach 200 by the end of 2026, KISNA is positioning itself for further growth in India’s organised jewellery market.
For Bhubaneswar, the development highlights the city’s ability to attract prominent national consumer brands and support larger retail formats.
As India’s retail geography continues to evolve, KISNA’s decision to establish its largest showroom in Bhubaneswar reflects the increasing importance of regional markets in shaping the next phase of branded consumer business.
