Interview Times 
Apollo Pharmacy is one of India’s most trusted and well-known pharmacy chains, and it has signed an agreement with Honasa Consumer Limited, whose flagship brand Mamaearth is the fastest growing BPC brand in India, with projected annual revenue of 10 billion (in the preceding 12 months) by September 30, 2022. In August 2023, Mamaearth goods were available at more than 5,000 Apollo Pharmacy locations across the country, according to the pharmacy chain.
Mamaearth has built a devoted following among those searching for non-toxic alternatives to conventional goods. As the company expands and makes its goods more widely available, the partnership with Apollo Pharmacy marks a major milestone. Apollo Pharmacy reports that in August of 2023, Mamaearth’s Ubtan Face Wash, Onion Shampoo, and Moisturising Bathing Bar for Kids were the brand’s best-selling products.
Honasa Consumer Limited Co-Founder and Chief Executive Officer Varun Alagh said, “We are happy to join together with Apollo Pharmacy, a name synonymous with trust and quality in the healthcare and wellness industry. Through this pact, we want to further our mission of providing Indian customers with access to safe and natural goods. We can now reach a larger audience of people who value natural and cruelty-free cosmetics thanks to Apollo Pharmacy’s broad retail network.
Mr. Madhava Krishna, Business Head of Apollo Pharmacy, said, “We saw demand for Mamaearth at our stores, and since the launch, we have seen an increase in the uptake of the brand across all locations.” We anticipate continued success for the company as a result of our collaboration.
The partnership between Mamaearth and Apollo Pharmacy will increase the availability of Mamaearth’s goods and bolster the value proposition of the brand as a purveyor of natural, toxin-free cosmetics.
