Preserving Odisha’s cultural heritage: a deep dive into it’s Geographical Indication (GI) Tag Products

Explore the rich cultural heritage of Odisha through its GI tagged products, showcasing tradition and innovation.

GI Tag is a form of intellectual property rights that identifies a product originating from a specific geographic location, where a particular quality, reputation, or other characteristic of the product is essentially attributable to its geographical origin. These GI Tags not only authenticate the origin and the uniqueness of the products but also highlight the state’s rich cultural legacy. Essentially, it’s a certification that links the products to their geographical origin. Geographical Indication Tags play a pivotal role in maintaining the quality of the products, promoting economic development and preserving cultural heritage. By linking products to their origins, GI Tags preserve traditional crafts and practices that are deeply ingrained in the cultural fabric of a region. Consumers benefit from the assurance of authenticity and quality that comes with GI Tags, where rural economies thrive through increased market access and recognition for local producers.

GI Tags play a crucial role in promoting and protecting traditional products, preserving cultural heritage, ensuring quality standards, supporting rural economies, preventing misuse, boosting tourism, and promoting sustainable practices. They serve as valuable assets for both producers and consumers, contributing to the overall socio-economic development of a region.

Nestled in the eastern coast of India, Odisha boasts a treasure trove of cultural heritage, vibrant traditions and a diverse culinary landscape. One of the ways, its rich heritage is preserved and celebrated is through Geographical Indications (GI) tagged products.  These products not only showcase the unique identity of Odisha but also contribute significantly to its economy. Odisha has got 17 GIs registered so far. Let’s embark on the journey to explore some of Odisha’s finest GI tagged products.

  1. PATTACHITRA – Pattachitra, an ancient art form originating from Raghurajpur, Odisha is renowned for its intricate details and vibrant colors. This traditional art involves painting on cloth or dried palm leaves, depicting mythological narratives, folklore, and scenes from daily life. In 2007, Pattachitra received the GI Tag, recognizing its cultural significance and craftsmanship. The GI Tag has not only helped in preserving this traditional art form but has also provided livelihood opportunities to local artisans.

  1. ODISHA IKAT- Ikat, a weaving technique where patterns are created by resist-dyeing the yarns before weaving, has been practiced in Odisha for centuries. The distinctiveness of Odisha Ikat lies in its intricate motifs, vibrant colors and the expertise of the weavers. In 2017, Odisha Ikat received it’s GI Tag, acknowledging its unique heritage and craftsmanship. This recognition has boosted the marketability of Odisha Ikat textiles, both nationally and internationally, thereby empowering weaver communities across the state.

  1. RASAGOLA – Rasagola, a classic sweet delicacy of Odisha, holds a special place in the hearts of its people. Made from cottage cheese (chhenna) and soaked in sugar syrup, Rasagola is a symbol of celebration and festivity. The origins of Rasagola can be traced back to the ancient Jagannath Temple in Puri, where it has been offered to the deities for centuries. In 2019, Rasagola received its GI Tag, recognizing its significance and safeguarding it from imitation. This GI tag not only preserves the authenticity of Odisha’s Rasagola but also promotes it as a unique culinary delight.

  1. KOTPAD HANDLOOM – Kotpad Handloom, originating from the tribal-dominated region of Kotpad in Odisha’s Koraput district, is a testament to the age-old weaving traditions of the region. What sets Kotpad apart is its use of organic dyes derived from natural sources such as plants, roots and minerals. The intricate designs and motifs woven into the fabric showcase the tribal aesthetic and cultural heritage of the region. In 2005, Kotpad handloom was granted the GI Tag, preserving its unique craftsmanship. This GI tag has empowered the weaver communities of Kotpad by creating avenues for sustainable livelihoods and preserving their traditional skills.

  1. KANDHAMAL HALDI (Turmeric) – Kandhamal Haldi, grown in the hilly terrain of the Kandhamal district in Odisha, is renowned for its medicinal properties and distinct aroma. This indigenous variety of turmeric is rich in Curcumin, known for its anti-inflammatory and antioxidant properties. In 2020, Kandhamal Haldi was granted the GI tag, highlighting its geographical uniqueness and superior quality. The GI tag has helped in promoting Kandhamal Haldi as a premium product in both domestic and international markets, benefiting the local farmers and traders.

Odisha’s GI tagged products encapsulate the essence of its rich cultural heritage, skilled craftsmanship and geographical diversity. From the vibrant hues of Pattachitra to the aromatic Kandhamal Haldi, each GI tagged product tells a story of tradition, innovation and community resilience. As these products continue to garner recognition and appreciation, they serve as ambassadors of Odisha’s cultural legacy, captivating the world with their unparalleled charm and authenticity.

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