December 21, 2019

Interview Times

Inspiring The Young At Heart

Subhash Chandra Gupta

Subhash Chandra Gupta
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A widely acclaimed entrepreneur in Odisha, Subhash Chandra Gupta is the moving force behind the immensely popular ‘Rishta’ brand of Atta in Odisha.

Subhash Chandra Gupta laid the foundation of great taste and nutrition Rishta in the year 2001 and since then there is no looking back. He has the enviable reputation of being a visionary and a perfectionist entrepreneur.

Subhash Chandra Gupta emphasizes that every product that is rolled out under the brand name Rishta goes through stringent quality controls and packaging norms to ensure that all the consumers get the best of both worlds- great taste and nutrition.

Subhash Chandra Gupta is instrumental in introducing Chakki fresh atta in Bhubaneswar which geared up to cater to pan Odisha in the years to come.

In 2017-18, Gupta was felicitated by the ‘Times of India Group’ as one of the gleaming Achievers of East India. His entrepreneurial journey took off at a very tender age where he assisted his father in the family businesses which are now lovingly referred to as the ‘Business House of Haribol’.

The brand ‘RISHTA’ was launched in 2000. Its manufacturer, M/s Kunj Roller Mills is a well-established name in the flour milling industry in Orissa, with a turnover of Rs 60 crores in 2010-2011. The mother group of the company, JRG is highly reputed in the industry.

Rishta Foods stems from the ‘Sahuwala Group’ who are pioneers of the Roller Flour milling industry in India. Ranked amongst the market leaders in ‘Premium Quality’ wheat products, our flour milling division has eight units across India.

Rishta has taken unto itself to build a legacy as the most trusted ally of the women of today. When its ‘Basket of Goods’ entered the market with their 100% Whole Wheat Chakki Fresh Atta, the taste of Rotis and Parathas scaled new heights.

The huge bonus of keeping all the nutrients intact, ranging from high-quality carbs and proteins to minerals and Vitamin B, to the prized dietary gold- fiber, has made it the high priority health option for all homemakers.

They had to look no further, for their answer to the ultimate in family health promotion had arrived! This was coupled with the king of sweet and savory foods, the polished version – the Rishta Maida.

Here was a product with a built-in assurance of purity and quality, aimed at making every indulgent moment of you and your family worthwhile.

“Rishta Foods is a 14-year-old company with presence across eight states. The parent company JRG Group is a diversified conglomerate with a turnover of Rs 2000 crore. We abide by stringent quality control and only give the best to our customers. Parle, Britannia, and ITC are some of our major clients”, says Gupta.

JRG Group, the parent company has a presence across diverse fields including realty, education and power infrastructure.

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