Dikhyaa Mohanty 
Women’s dreams will get wings. Every woman entrepreneur will fly in the big world of business and this blue sky of enterprise. Womens will be empowered from the village to the globe. Women’s Business Mela 2.0 is starting again to promote the overall development of women, the advancement of women and to give them a great opportunity to showcase their potential before the whole world. This women’s business mela will be organized at the Idco Exhibition Grounds in Bhubaneswar. The five-day mela , organized by the Indian Chamber of Commerce (ICC) National Women’s Entrepreneurship Council (INWEC), a partner organization of the Indian Chamber of Commerce (ICC), will begin on April 30 and continue till May 4, in which hundreds of women entrepreneurs are expected to participate. While its first edition in 2022 was a huge success and received high praise, it is hoped that the second edition will also create a milestone in the field of women entrepreneurs. Since its establishment in 2020, INWEC has been organizing such melas and providing a huge platform for women entrepreneurs from Odisha and outside Odisha to grow.
This mela will not only show women their dreams in the field of business, but will also help them in how to make their dreams come true. In short, the mela will give women the mantra of business. Empowered women have designed this business mela to empower all women in the state and it will create a strong bridge of cooperation for the development of women from all walks of life.
This innovative program will be implemented under the leadership of the convener of INWEC, Preeti Pallavi Patnaik, and two co-conveners, Swati Kejriwal and Suma Devi Das. Completely run by women entrepreneurs, more than 200 stalls will be set up in this mela. The most important thing is that all the stalls will be branded, meaning there will be detailed information about the stall and the women who visit the mela can come to the stall and talk to them and get the wisdom of business.
Like other mela, this fair is not just for shopping. You can come to this fair to gain basic information about business or general knowledge about entrepreneurship, which is completely free. Going a little beyond the usual shopping trend of the mela, this is designed only for our mothers and sisters… The biggest thing is that in this mela, selected enterprises, tribal entrepreneurs, SHG groups and child entrepreneurs from different districts of some states will be given completely free stalls. Women Business Fair 2.0 will promote small entrepreneurs in the districts of Odisha, take inclusive entrepreneurship forward and strengthen sustainable economic systems.
The main attraction of the National Women Business Mela 2.0 of the INWEC is Bollywood celebrities, international faces who have made a name for themselves in the industry and famous speakers. Who will participate in this mela and give inspiring speeches. These sessions will definitely influence new ideas and inspire women in the field of entrepreneurship. This mela will educate women on the strategies needed to grow their brand launches, marketing, customer relations, startups and MSMEs. It will cover various industries like fashion, health, food and agriculture to technology, education, economics, real estate, automobiles.
This mela will help women to become self-reliant or empower them to become self-reliant and thus help them to take the dream of ‘Aatma nibhar Bharat Yojana’ forward. Let us contribute in large numbers to make women’s dreams fly and give them the opportunity to take the skies and make it reach its peak of success again.
