Dikhyaa Mohanty 
Global smartphone brand Xiaomi is fast losing market share in India and since Q1 2020, it has shed 8 per cent market share amid rising competition and supply chain constraints.
According to the reports, in Q1 2020, Xiaomi registered a solid 29 per cent market share in the highly-competitive Indian market. Since then, the graph is spiralling downwards, slowly but steadily, and in Q4 2021 (the festive quarter), Xiaomi logged 21 per cent market share — according to the latest data coming from market research firm Canalys — which is a massive 8 per cent decline from Q1 2020. The company, however, still maintained the lead in Q4 2021 with shipping 9.3 million units in the country, said Canalys.
According to industry analysts, Xiaomi has been hit by a component shortage in the mass-market, entry-level segment where its rival brands are rapidly gaining with riding on a new chipset player called Unisoc. In the premium segment where Xiaomi is aiming to gain footprint with launching top-of-the-line devices, Apple doubled its market share in India in 2021, on the back of increased share of domestic manufacturing, aggressive retail initiatives, and robust consumer demand.
According to market research firm Techarc, entry-level chipset provider Unisoc saw two out of six smartphones launched in the entry segment (up to Rs 6,000) for 2021.
