Dikhyaa Mohanty 
Everyone has an insatiable desire to beautify themselves. There is a frenzy in everyone’s mind to enhance their beauty and present themselves in a new look on any occasion. Keeping in view the needs of both men and women, fashion designers design clothes. To bring these designs in front of peoples , the 11th edition of Bhubaneswar Runway Week has been held by Addiction Fashion Management at a star hotel.
Organized under the direction of director Jhon Ajay in the presence of Bhubaneswar Runway Week Adviser Naveen Khandoi, 11 designers showcased their own designs. “Satika” designs by Reemly Mohanty’s Reemely Design Studio showcase traditional handloom sarees that can be used for weddings, receptions, mehendi, haldi and sangeet. Barnali Hota was the show stopper of Reemely Design Studio. Devangini Behera’s design Golden Dreams by DapperDelly showcased the kids clothes and the designs made from luxurious fabrics like sattins, chiffon, organza and embroided nets were very attractive. Corolina and Aahil were the show stoppers of this design. Designed by Soumyashree , “kasis ” presented a party wear collection with a crystal veil collection whose Devangini was the show stopper. “Indian Villez” is an artisan community brand created by CA Sandeep and Dr. Zarina.
At the 11th edition of Bhubaneswar Runway Week, presented their collection “Samskriti – Reconnecting with the Roots” inspired by the state’s weaver’s emotions. It is inspired by rural lifestyle. Ollywood superstar Sidhanta Mohapatra, Mama Mishra was the show stopper. The collection of cocktail gowns at Tasa Wings by sipra Dash was quite interesting while Rakesh Kumar and Divya Mohanty were the show stoppers. Arpita Mohanty’s label Surreal showcased modern gowns. Her collection showcased luxurious colors like maroon, palette black, pastel pink, green and intricate embroideries.swapna Priyadarshini was its show stopper. Suta Bombay, a brand by fashion designers Sujata and Taniya, showcased love, devotion and traditional red and white sarees.
‘Nazara’ collection showcashed by Devasmita Giri’s brand Soul By Indian and actress Dekhangini Deguria was the show stopper while Padmini Patnaik opened the show.”Sanskrit” created by Archana Mohanty is a famous brand which is a fusion of traditional fashion with modern fashion in Indian women’s wear. The brand’s ready-made designs reflect the embroideries and hand-painted designs on the saree, lehenga, salwar kameez, kurti and dupatta. Aanisha Mahakur was the show stopper of this brand. Bridal lehenga, non-bridal collection and gown collection for brides can be seen in the label Saaz by Dr. Zarina mohanty and CA Sandeep. She hosted her design show called “Sehzadi”.
The show stopper of this design was the Bollywood star Bhoomika Das.The brand “zeenat” final bridal couture collection by Zaheeda Ahmed. Silk, velvet, satins and crepes were seen in the designs. Bollywood star Wrina Hussain and Gurav Ralhan were the show stoppers of this brand. All the members of Addiction Fashion Management along with many distinguished guests were present in this show.
