Subhechcha Ganguly 
Piyush Pandey, revered as the ‘Father of Indian Advertising’, passed away at the age of 70, leaving behind an unforgettable legacy of ads that turned everyday stories into cultural moments. His commercials were masterclasses in storytelling — capturing life, emotion, and identity in under a minute, long before the age of Instagram reels.
From the heartwarming Cadbury Dairy Milk ad where a jubilant girl runs onto a cricket field to the unforgettable “Fevicol ka jod” campaign, Pandey’s work reflected the pulse of India. His ads spoke to people in their own language — blending humour, warmth, and relatability that made them timeless.
Among his most memorable creations are:
Fevicol’s “Yeh Fevicol ka jod hai, tutega nahi” — a series of witty, rural-set ads that turned glue into a household metaphor for strength and unity.
Cadbury Dairy Milk’s “Kuchh Khaas Hai Zindagi Mein” — a campaign that broke gender norms and redefined how chocolate was advertised in India.
Pulse Polio’s “Do Boond Zindagi Ke” — featuring Amitabh Bachchan, the public service campaign became one of India’s most impactful initiatives, helping the country achieve polio-free status.
Asian Paints’ “Har Ghar Kuchh Kehta Hai” — transforming a mundane act like painting a house into a heartfelt expression of memories and identity.
Pandey’s creativity extended from brand storytelling to nation-building campaigns like “Abki Baar Modi Sarkaar” and the nostalgic “You and I, in this Beautiful World” for Hutch.
Through ads that made people smile, cry, and remember, Piyush Pandey proved that advertising wasn’t just about selling products — it was about celebrating life.
