In conversation with Managing Director of Apogee Mattress- Mr. M S Balan

Apogee is motivated by the desire to provide excellent quality products at a reasonable cost

When almost everyone on the planet adopted the work-from-home culture, the distinction between a bedroom and a work room almost vanished. Sleep was hampered, stress was heightened, and rest and rejuvenation were as good as a dream. The eureka moment occurred when our company’s founder, Mr. M S Balan, witnessed all of this for himself; this is when the dream of building Apogee was conceived. He decided to completely redesign the sleeping experience so that people could get the rest they deserved after a long day at work or at home.

Apogee is motivated by the desire to provide excellent quality products at a reasonable cost so that people can assert their right to a comfortable sleeping environment. The foundation metrics on which we are building the company, along with some exceptional minds who are dedicated to working towards a collective dream, are innovation, technology, and commitment. Apogee is pleased to introduce a factory-to-home model that ensures our products are not only cost effective for our consumers but also manufactured under our expert supervision, leaving no room for ambiguity and promising absolute transparency in the purchase cycle beginning with purchase and ending with delivery.

 

1. Tell us about your journey of Apogee mattress and why did you choose this particular brand and product to introduce in the market?

 

Consequent upon the outbreak of Covid 19, work from home culture was adopted by almost everyone on the planet, the lines between a bedroom and a work room almost diminished. Sleep was compromised, stress was aggravated. rest and rejuvenation were as good as a dream. All these was experienced by myself, that’s when the dream to build Apogee was conceived. I decided that i will upgrade the sleeping experience entirely so that people can get the rest they deserve after spending a really hard day at work or home for that molter. I strongly believed that every human being has a right for a comfortable sleep irrespective of his status in the society.

 

 2. Tell us about the reason behind your wonderful brand name

APOGEE meaning is pinnacle in the development of something. Apogee is driven by the dream to serve excellent quality products at an affordable investment so that the people can claim their right to a comfortable sleeping experience.

 

3. There are so many competitors like kurl on, sleep well, what speciality do you have in your brand which is unique in the current market scenario?

Technology and Commitment are the foundation metrics on which we are building the company along with some exceptional minds who are dedicated to work towards a collective dream.

4. Did COVID 19 have a positive impact to Apogee, please elaborate

Yes absolutely, We had made so much profit during the covid time and we are working much harder for our customers to provide them a good and sound sleep.

5. What is your customer feedbacks towards your mattresses?

At present we have more than 5000 satisfied customers and maintain a zero-defect policy as a result, not even a single customer complaint received so for.

6. Tell us about your secret success mantra to put your brand forward in the market?

We priced our products keeping in view of the affordability if our customers in line with the vision of our company. CBH Technology gives us an edge on the competition.

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