For generating non-fare revenue, the Railway Board has agreed to start co-branding, station branding or semi-naming rights at railway stations. With these initiations, the names of brands or logos of government and reputed business houses can be prefixed or suffixed to the names of railway stations. However, the railways are solely using this scheme for advertisement purposes.
As per a letter of the Railway Board, addressed to the general managers of all the railway zones of the country, the prefix or suffix of the brand name or logo to the name of the railway station and such brand name shall not exceed two words.
Co-branding shall not be permitted on railway tickets, PRS, websites, route maps, in announcements through public-address systems and on rail display networks where the name of the railway station shall be it’s original only.
In order to maximise revenue from co-branding of stations, this co-branding shall be permitted at all the places in the station building area wherever the name of the railway station is displayed.
