Over past several months, it has become poorly sourced that COVID-19 isn’t a problem that we’re going to leave behind in 2021.
After hemming and hawing, the CTA ultimately pulled the trigger for an online version of the show in January.
Other tech shows are similarly best still up in the air.
Mobile World Congress, that traditionally falls in the February and early-March time was among the significant technology shows to be cancelled on account of the pandemic.
There was a lot of last-minute handwringing, but in hindsight, it’s pretty clear the GSMA made the correct decision.
This week, MWC’s governing body announced organization’s flagship event would go on in Barcelona but has pushed things back a few months.
The show is now planned to run June 28 through July 1 2021 and a lot can happen between now and then.
It can be expected that the numbers could go down and a vaccine could be issued. But even this out, a show of that magnitude still feels overly optimistic.
The calendar shuffling finds the GSMA pushing its Mobile World Congress Shanghai event into the February slot. That is, for what it’s worth, a considerably smaller show.
In both the cases, the organization would be well-served to have robust online plan in place. Even if things according to plan, many potential attendees are still understandably wary of travel and big crowds.
It seems like that an event like this would have some permanent impact on way trade shows are handled moving forward with upcoming agendas.
It’s undoubtedly tricky when dealing with a hardware show, where so much of its appeal lies in the ability to interact with devices in person.
That’s been a consistent shortcoming in all of 2020’s online-only hardware events. Such a show loses a lot of lustrs when it occurs entirely through a computer screen.