Dikhyaa Mohanty 
In order to maintain ethical standards and maintain public confidence in news reporting, Surama Padhy, the speaker of the Odisha Legislative Assembly, emphasized on Sunday the critical need for a worldwide coordinated policy on the use of artificial intelligence (AI) in media. At the 9th National Media Conclave, which brought together 42 experts and media professionals from throughout the nation, the appeal was made at KIMS Auditorium.
Speaking at the three-day conference’s closing ceremony on “Media 5.0: Digital Communication,” she stated that although AI provides strong tools to improve journalism, human oversight is still crucial. She noted that “trust is hard to earn but easy to lose, and newsrooms must be transparent about AI’s involvement in reporting.” The once-clear limits of the developing global environment are gradually being undermined by the confluence of artificial intelligence and the internet as the globe rapidly changes due to technology breakthroughs, Padhy continued. Additionally, she honored the journalism of Dr. Harekrushna Mahtab, the former chief minister.
The Institute of Media Studies (IMS), Utkal University, in partnership with KIIT and OCAC, organized the yearly event to discuss the Media 5.0 trend and its effects on the knowledge system and society at large.
Addressing the gathering, Vice-Chancellor of FM University, Prof. Santosh Kumar Tripathy, said, “We live in an era of AI. We cannot avoid AI; we have to accept it. We must embrace its best aspects and reject its worst. We should use AI, not misuse it. And while using AI, we must also apply human intelligence.”
Well-known media academic Prof. Pradeep Mallik, from Pandit Deendayal Energy University, Gandhinagar, shared the key takeaways of the conference and presented his closing remarks. “Technology has democratised the media sphere. We cannot resist technology, but we should not be bound by it. In an era of datacracy and algorithm-driven media, we must be able to discern what is true and arrive at our own conclusions,” he said. “It is vital that we harness technology for the greater good — for the progress of society and the nation as a whole. Artificial Intelligence, too, must be used responsibly: for our own growth, for collective welfare, and for the betterment of the country,” Mallik added.
