Dikhyaa Mohanty 
Reliance Retail Ventures Ltd (RRVL), through its wholly-owned subsidiary, 7-India Convenience Retail Ltd, has entered into a master franchise agreement with 7-Eleven, Inc., (SEI) the American retail major, for the introduction of 7-Eleven convenience stores in India.
According to the reports, the first 7-Eleven store will open on October 9 in Andheri East, Mumbai and this will be followed by a rapid rollout in key neighbourhoods and commercial areas, across the Greater Mumbai cluster to start with.
The Reliance Retail stated that the 7-Eleven stores aim to provide shoppers with a unique style of convenience, offering a range of beverages, snacks and delicacies specifically curated to appeal to local tastes, along with a refill of daily essentials, having affordability and hygiene at its very core.
It further stated that with a rapid expansion plan on the anvil, it is expected to be a significant contributor to local employment and building the eco-system for convenient foods. SEI will also support RRVL in implementing and localising the unique 7-Eleven convenience retail business model for India, including bringing best in class processes and practices.
