Subhechcha Ganguly 
Hardcore journalism was always meant for books, and while some people had a different perspective on it, the consuming life changed dramatically in the world of digital media. The digital transformation is accelerating as the new normal arrives, requiring response and recovery. We have a thriving and enthralling entrepreneur who has been laying the groundwork for the media world in the foundation era. Mr. Arijit Pariksha, Chairman and Founder of Utkal Pratidin Web Portal.
Mr. Arijit Pariksha is the Founder and chairman of Utkal pratidin Web News Channel. He began by espousing the idea of “Small Town Big Tales.” In addition, he founded the Golden India Family, a nonprofit that helps elderly and orphaned individuals. He had studied political science and then after joined working as a trainee engineer for aircraft maintenance.He has recognised one of the best youth icons by various forums.
He believes, “he is not new to the media industry as my father has been there for a long time in his initial profession as a journalist in publishing newspapers. Also, he received honors from several groups at various times. One aspect of his life is that he found interesting, particularly intriguing about watching electronic news media, while his schoolmates preferred cartoons, and he was completely enamored with the news at the time. He is constantly interested in learning about current events.
He joined the field of aircraft maintenance engineering after earning his +2 in science. After that, he also worked in Delhi as an AME Trainee, but he was never happy working there. He flew to Delhi during the pandemic for engaging new sort of ideas on the digital world and returned to Bhubaneswar, and since then, he hasn’t looked back since. He believes that his father is his Rockstar & and idol, and his mother is her spine. He then launched Utkal Pratidin Online News Channel from thereafter. Large media outlets often overlook small town issues and tales because they are overburdened with city news and big stories, so he chosed to work to close that gap and pursue his idea of “Small Town Big Stories.” They now have a 10 million reach on social media platforms such as YouTube, Facebook, and Instagram and are rapidly expanding in terms of numbers. They hope to make Utkal Pratidin News Channel available 24 hours a day, seven days a week on OTT platforms such as Jio TVs. As he personally acknowledges that “What we believe, we will become.”
