Interview Times Viv Sin receives the prestigious Economic Times Award for Excellence in Marketing
Vivaksh Singh (Pen name: Viv Sin) accepted the prestigious Economic Times Award for Excellence in Marketing. The award ceremony, graced by the Honorable Governor of Haryana, Shri Bandaru Dattatreya, and Bollywood actress Pooja Gupta, honored Singh for his exceptional contributions to the field of marketing.
The recognition came as a result of a meticulous evaluation process, which involved a comprehensive survey of Viv Sin’s influential marketing campaigns and his research, submitted from his upcoming book, “Build a Winning Brand.”
Talking to Interview Times, Viv Sin said, “Yes, I’m happy about the honor, but what truly elevates me is the validation my research and content have received.”
Here is how our interview continued :
Interview TImes: We are happy for you and congratulate you again. Just out of curiosity, are you representing a wider mission through your career?
Viv Sin: Of course. I’ve always believed that actionable marketing knowledge is essential for businesses in a developing nation. It’s crucial to make it easily understandable for people, so they can effectively implement it in their businesses and achieve global growth.
Interview Times: That’s interesting. Can you elaborate on your perspective of marketing?
Viv Sin: Absolutely. Marketing is more than just running ads. It starts with creating irresistible products that consumers cannot refuse. It involves delving into the customers’ mindset and ethically influencing them to invest more money in what you’re selling. It’s a constant process of giving value to consumers and receiving reward in return.
Interview Times: It sounds like you have a comprehensive approach to marketing. We cannot wait to learn more through your book. When is the book launching?
Viv Sin : Build a Winning Brand is expected to launch in 2024 and the book features a proven marketing framework to grow a brand from absolute scratch.
Interview Times : That sounds fantastic. Finally, how do you feel about the recognition you’ve received?
Viv Sin: I’m truly happy that people are recognizing the efforts in this field. I hope to play a part in India’s expansion in the global economy. This honor reaffirms my belief in the significance of actionable marketing knowledge and its potential impact on businesses and the overall economy.
The ‘ET Inspiring Leaders’ Award serves as a platform to acknowledge and celebrate industry professionals who have made significant contributions to the industry. It recognizes those who have successfully navigated the ever-evolving landscape of marketing and left an indelible mark on the business world.
