May 05, 2022
Mr. Dhirendra Choudhary is the Chief Executive Officer (CEO) of Bry-Air (Asia), based out of Gurugram. In his leadership role, Mr. Choudhary is responsible for the overall growth of the entire businesses of Bry-Air (Asia) across the globe.
Excerpts of the conversation
1. Overview of the manufacturing footprint
Bry-Air is the leader in dehumidification and is a global solution provider for humidity control, moisture removal, and product drying. Our solutions are well recommended for Plastic drying and conveying, high-temperature waste heat recovery, and adsorption cooling too. Bry-Air Dry Room solutions are critical for lithium battery production and we are today the world’s fastest-growing adsorption technology group in the world. Pahwa Group has over five decades of experience in applications, manufacturing, engineering, and R&D in the field of dehumidification and environment control solutions, with subsidiaries in China, Malaysia, Brazil, Nigeria, and Switzerland, and an associate plant in the USA.
With installations in over 85 countries in almost every industry and supported by a robust sales and service network worldwide, we touch people’s lives round the clock. We have a total of over 750 thousand square feet of manufacturing space. Bry- Air is a part of the Pahwa Group of companies under the leadership of Mr. Deepak Pahwa has a presence over six continents and has thirteen manufacturing units in India and across the world, the majority based out in India. Moving to the next level we have come up with a state-of-art manufacturing unit in Manesar and Bhiwadi as well.
2. Do you agree Atmanirbhar Bharat initiative is ramping up India’s manufacturing sector? Please share your view regarding your industry?
Bharat has always been AtmaNirbhar. The self-reliant Bharat movement is a positive step in the direction of substantiating our resolve towards strong and stable manufacturing base in India. With the revolutions happening in the current age, we are becoming a global hub of manufacturing with the decreasing dependency on China. Also, the Russia Ukraine war has brought India to the forefront as the key supplier to the European countries that have given the desired impetus to the manufacturing sector of the country. Given to the rising demand in the global market, it is important that the country manufactures new product designs to meet the expectations of the end customers with regards to quality, zero defects, performance, and all other aspects. Hence, India should now focus on manufacturing highly resilient, quality products to withstand the global competition, for which the government should come up with incentive schemes and subsidies to give a mileage to Indian businesses. In line with this, Bry-Air truly augmented India’s pride in the eyes of the world and has practically become the only Indian player in the HVAC&R industry whose products are equally sought after in the international markets as they are in the Indian market.
3. Tell us something about your export business in terms of revenue shares, products exported and markets catered to.
Given to the various events going on across the globe, India is the emerging global manufacturing hub for the supply of products and services to other countries. We can take the instance of the pandemic where everybody was advised to stay home, as a result, the smooth functioning of the warehouses, data centers, refrigeration, and other similar needs became a necessity. This resulted in increased awareness amongst various Indian and International companies about the need for having a dehumidification system in place.
Similarly, the dependency on plastic also increased during the pandemic more than ever before. From medical plastics to industrial plastic, the industry is seeing a surge in demand from all sectors. Even if you see, the debate around single-use plastic has also taken a back seat. So that is another segment that has generated a huge demand for our business too since we have a huge range of moisture control systems and solutions specially designed for the plastics industry. Given that leading companies in the plastic industry from Europe and North America have partnered with Bry-Air for selling in-line moisture minders is a testimony to our products that are truly world-class and made in India.
4. In the last two years, how has the importance of dehumidifiers grown? In what sectors, manufacturers are asking about it? Please share.
In the last couple of years, there has been immense popularity around the electric vehicle segment and we have been an active participant in India’s EV push. Bry-Air is also a preferred partner for battery manufacturers/assemblers as it is the only total solution provider for Dry Rooms with Environment Control Equipment (Dehumidifiers) incorporating patented technology, critical for lithium battery production. Our patented Green DryPurge® (GDP) has played a key role in Li-Ion battery manufacturing across the world and has helped the manufacturers in creating the required environmental control to make quality, safe and long-lasting batteries. Our ultra-low dew point GDP dehumidifiers have today been benchmarked for world-class moisture control. They are cost-effective as well as highly energy-efficient, making them a value proposition for any manufacturer.
Also with the pandemic, the demand for pharmaceuticals has risen with sub-segments such as Diagnostic kits and COVID test kits seeing an exponential surge in the last two years. As a result, there was a lot of traction for dehumidification solutions required for rapid test kit manufacturing and other medical products.
In recent years, Data Centers are the emerging sector that requires dehumidification solutions to arrest the micro corrosion menace occurring due to the presence of moisture.
5. How many patented products does the company have?
Bry-Air has filed many international patents and several of them have been granted. The Group has filed 133 international patent applications in 13 new technologies (since 2007), of which 59 patents have been granted/allowed already.
6. According to you, what kind of technology tools will be in the trend for this year?
Given that Industry 4.0 is the way ahead, people will be looking for advanced solutions that can increase productivity at a low cost, have higher throughput within limited resources, and reach economies of scale. Our BrySmart® Series (BBS) Dehumidifiers for those who desire to stay ahead of the technology curve. The BBS modulates various critical components to optimize energy consumption on a continuous basis. This eco-friendly dehumidifier is a step forward in energy conservation through advanced technology.
7. To which sectors, Bry-Air supply its technology and solutions. From which sector does the company achieve the maximum revenue?
Bry-Air has been an active provider of dehumidification, plastic dryer, gas phase filtration, adsorption chillers, and dry room critical for Lithium battery production solutions. The Group is globally recognized for its dehumidification and quality air solutions. In dehumidification, the pharma and food industry drive the growth and approximately 80-90 percent of the India market share is held by Bry-Air. Recently, the demand for Dry Rooms and Data Centers is also emerging which is also contributing to our revenue.
8. Tell us about your product GPF and how it’s used?
Bry-Air Gas Phase Filtration (GPF) Systems provide an optimum solution for efficient removal of air-borne contaminants causing corrosion in electronic/electric circuits, bad odor, and harmful gases from the atmosphere housing critical systems, such as data centers, server rooms, research labs, diagnostic systems and cold storage.
The systems have been designed keeping in view various existing parameters such as contaminants’ presence and their concentration, airflow, space availability, and standard legacy systems in the contaminated atmosphere. The wide range of chemical media and macro-porous chemical filters are most suited for the efficient removal of almost all types of harmful contaminants.
9. Journey of the Company so far?
Bry-Air under the leadership of Mr. Pahwa is the fastest-growing Adsorption Technology Group in the world and India respectively. We started very small initially as a sales company in 1979 representing many international companies and then as a joint venture company with Bry-Air Inc. USA in 1981. Since then, we have come a long way. We are financially independent having bought over our JV partner’s equity. In 2006, we acquired the global rights of the name Bry-Air and licensed the use of the name to our erstwhile JV partner in USA for limited use in USA, Canada and Mexico. Today they buy from us their hottest selling equipment, a compact dehumidifier which is designed and manufactured in India. Where in 1979, Mr. Pahwa set up the first company in the group, Arctic India Sales, introducing dehumidification in India, today he has successfully set up Bry-Air (Asia), Desiccant Rotors International (DRI), Delair India and Technical Drying services in the country.
The company focuses on providing dehumidification solutions to various sectors while focusing on energy-smart and green technologies. To stay ahead of the curve, Bry-Air also has a full-fledged R&D center that is recognized by the Department of Science and Technology, Government of India, and is undoubtedly one of the finest in the industry.
With over five decades of experience in applications, manufacturing, engineering, and R& D in the field of dehumidification & environment control solutions, the Pahwa Group today efficiently caters to a wide range of industries like pharmaceuticals, food, automotive, chemicals, and many more that have improved efficiencies in production, experienced high energy savings, etc. with the help of world-class solution that is sought after not only in India but have created a niche for itself across the globe.
10. What are the future plans or products?
Over the half-century, Bry-Air has developed a vast understanding of adsorptions-based technologies about air and its industrial interface. Our knowledge and experience gained have given birth to innovative products such as The Green DryPurge® (GDP) dehumidifier from Bry-Air.
It is the most efficient and economical solution to provide the dry air required for Lithium-battery production. These dehumidifiers are specially designed to control moisture levels in the lithium-battery manufacturing areas from -40 °C to -80 °C dew point depending on the process being carried out.
Other than this, we have launched our Green Dry Smart Dryers and have received a tremendous response from the representative of the plastic industry. With GDS we have re-established its message that ‘Bry-Air knows drying best’ because here we have a product that is ideal for the processors who want energy-efficient solutions with convenience and portability. Some of the ideal industries that use plastics heavily and are the best match for GDS are automobile, medical plastics, white goods, packaging, mobile accessories, sports/toy industry, etc.
We are moving with the time, we have also developed BrySmart® Series (BBS) Dehumidifiers for those who desire to stay ahead of the technology curve. The BBS modulates various critical components to optimize energy consumption on a continuous basis. This eco-friendly dehumidifier is a step forward in energy conservation through advanced technology.
By- Priya Bharti
Chief Secretary Suresh Chandra Mahapatra looked into the field-level progress of the works under the ...