IPL Is Now The Second Richest Sporting League In The World

Sports

IPL Is Now The Second Richest Sporting League In The World

June 14, 2022

IPL is making India proud in many ways. After growing to be the biggest cricketing league in the world, IPL media rights have made the seocnd most richest league in the world just after NFL. BCCI made it an open auction for IPL media rights yesterday for 2023-2027.

After internse bidding auction, Star took the TV rights for IPL and Viacom 18 took the digital rights for the richest cricket league. The Indian Premier League (IPL) Media Rights for 2023 to 2027 have been sold for Rs ₹44,057 Crore (Digital and TV combined), reports claimed, adding that the television and digital broadcast rights have been won by two different companies. This is in line with the BCCI’s push for sharing the broadcast rights with multiple players in order to expand its reach. With the latest rounds of auctioning, IPL is set to earn over Rs 100 crore per match.

IPL MEDIA RIGHTS 2022-27: BIG TAKEAWAYS

Reports claimed that the package A and B of the right which includes TV and Digital, has been sold for a whopping Rs 44,057 crore, something happening for the first time in Indian sports.
If reports of Free Press Journal are to be believed, Viacom claimed the digital rights while Sony won the TV rights on of the IPL media rights.
Though an official confirmation is still awaited, reports said that Sony won the TV rights for Rs 57.5 cr per game, while Viacom 18—owned by Reliance Industries—claimed the digital rights for Rs 50 cr per game.
Earlier on Friday, global retail giants Amazon had withdrew itself from the Indian Premier League media rights auction race.
IPL is set to earn Rs 105.5 crores per game, a record for 15-year-old league.
The IPL media rights are sold: 57.5 crores for TV and 48 crores for Digital rights. (Source: Cricbuzz).
Reports claimed Sony has won TV rights. Shootout will happen between A and B before it moves to C.
A total of 7 companies—Zee Group, Sony Pictures, Viacom-led JV, Disney+Hotstar, Culver Max Entertainment, Times Internet, and Fun Asia participated in the media auction.
With a bid of Rs 8200 crore, Sony Pictures Network, in 2008, had grabbed the IPL media rights for a period of 10 years.

Story By- Saayak Karmakar, Resident Editor, Interview Times

Image Source- Google

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