Odisha Pavilion At IITF, Instrumental In Vocal For Local Products: I&PR Secy

by Dikhyaa Mohanty

The Odisha Pavilion at the India International Trade Fair has developed into a useful marketplace for rural communities’ homegrown goods. Sanjay Kumar Singh, the senior administrative officer and secretary for rural development for the government of Odisha, visited the pavilion and noted that in keeping with this year’s theme of “local to global and vocal for local,” they had placed an emphasis on entirely locally made goods that required attention on a global scale.

He further added that 2023 will be celebrated as Millet Year. Odisha Govt has already started numerous activities to promote millets made foods. Here, Odisha has come up with various millet made products including snacks and biscuits.

Similarly, Odisha has come up with its State sponsored handlooms sarees with diligently crafted fabrics which provides livelihood to contless rural artisans. During the visit, Sri Singh reviewed the footfals of the Pavilion and took stock of the sale status of products.

The Pavilion also witnessed the presence of Dr Arvind Padhee, Principal Secretary of Odisha Agriculture and Farmers’ empowerment Department. Dr Padhee also interacted with participants of the Pavilion and encouraged them for being a part of one of India’s largest international fairs.

It may be mentioned here that, the IITF which is being organized every year to promote trade and business is witnessed by thousands of participants from India and abroad. Odisha Pavilion is crafted with terracotta theme having temple textured cultural look.


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