Handloom plays one of the significant roles in enriching our cultural heritage. Besides that its a major axis of livelihood of various workers in the country.
National Handloom day basically signifies to commemorate the beginning of Swadeshi movement in India where the movement dates back to 1905. This day announce the awareness and acceptance of work towards handloom and its exquisite contribution.
The first National Handloom Day was celebrated on August 7, 2015, by Prime Minister Narendra Modi at Madras University Chennai at the central hall. With the rise in difficulties due to coronavirus, weavers seem to be the most with the loss of jobs.
In proportion to the social media campaign, the ministry has requested all the Union Ministers, Chief Ministers, MPs as well as industrialists, to stand in moral firmness with the handloom possessing a community of the country through social media platforms.
Many of the secretaries of Central government as well as various personalities took to twitter to highlight the relevance of the day and shares their pictures. The sixth edition of National Handloom Day was virtually celebrated with an app launch.
The event was attended by the Union Textiles Minister Smriti Irani, who was the Chief Guest of the occasion, while Secretary Textiles Ravi Capoor was the Guest of Honour. Himachal Pradesh Chief Minister Jai Ram Thakur also attended the event virtually.
Handloom continues to be an important source of livelihood, especially for women, who form around 70% of the weavers or allied workers in the sector, according to the ministry statement.
The day is committed to honour the handloom community, and acknowledge their contribution towards India’s socio-economic development. The aim is to protect this heritage and to empower the workers in this sector.
Moreover, the ministry stated that due to the pandemic, a traditional event like exhibition or a mela could not be organised. However, not wanting the weavers to lose out on the opportunity of an exposure like that, the ministry decided to provide them with the chance to sell their products online.
In a step that would also give a boost to ‘Atmanirbhar Bharat’, the Handloom Export Promotion Council would organise a virtual fair, in which over 150 weavers from across the country would be participating.
Called the Indian Textile Sourcing Fair, the virtual fair would be open on August 7, 10 and 11 and several international buyers would also be taking part in it.
Besides this, the event would include a presentation showing the establishment of the Craft Handloom Village in Kullu. Apart from this, a mobile app and backend website would also be launched for the Handloom Mark Scheme. A ‘My Handloom Portal’ would also be launched, the statement said.
Written By Mousami Jena
Image Sourc: Google