Tag Archives: Digital Sphere

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel

“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

Since the past decade, there have been lots of talk about the emergence and domination of the digital field in the world. The dominance factor may still have some time to conquer. However, this CO-VID pandemic has taught the world about the significance of the digital field. The digital sector is the future of economic prosperity. Interview Times had a great conversation with one of the pioneers of the Digital Marketing field, Vandana Kapur and got to know more insights about the boom of digitalization in India.

This is how the interview went-

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel
“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

Can you brief about yourself to our readers?

Hi, I am Vandana Kapur, a digital marketing strategist. I have over 14 years of experience in the digital field. I did my undergraduate and postgraduate courses in the UK. Since my undergraduate days, I have preferred the marketing field by doing various free and paid internship jobs in Telesales, PR, and advertising.

As a person, I always love to do something or the other. Therefore, I vested in the internship during my summer and winter holidays in the UK, even though I was financially stable. I always want to explore various professional possibilities for enduring career growth.

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel
“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

On the personal front, I am a mother of two kids and blessed to have a great husband, in-laws, and family who empowers me to work unobstructedly by taking care of my kids.

When and how did the idea of opening your digital organization come to your mind?

I worked in a UK company for a year and then decided to shift to India again. Then, the company in the Uk allowed me to have my team set up and work from India. In India, it all went well for the next couple of years. However, after two years, the business liquidated.

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel
“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

Thereby, I started looking out for multiple jobs in India. Even though I got through to all the interviews, I was not satisfied with the work atmosphere. Moreover, there was a considerable gap in the tech culture in the UK and India. While in the UK, it was thriving, it was still in the nursing stage in India.

Therefore, I decided to do some freelancing stuff, and after my marriage, I worked at my husband’s firm for some time. When I thought I had grasped enough acquaintance about the Indian market, I decided to start my firm, The Channel.

How important you feel the emerge of Digital Marketing is in India?

It will not be correct to say that digital marketing is arising in India. It has already been amplified to a great extent. However, the problem with our country is many people are still unenlightened by the use of it.

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel
“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

We have already seen that the digital sphere is the only way to sustain a business in the CO-VID era. The digital sector is reverberating in India, and the right consciousness will make enterprises to prosper more.

What is the future of Digital Marketing in India after CO-VID?

The CO-VID period has made people more addicted to their phones. Therefore, we see people having their YouTube channels, who earlier did not know about cooking. Moreover, as I mentioned earlier, the only way to survive for different professional sectors in this pandemic has been the digital presence.

Therefore, people are now aware of the importance of digital presence for personal and professional branding.

The future seems quite good for digital marketing in India.

"The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More", Vandana Kapur, Founder, The Channel
“The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The Channel

What are the challenges India must overcome to make itself a fully digitalized country?

As I mentioned earlier, we are already moving sleekly towards the process of digitalization. Therefore, there is not much of a challenge. However, if we can teach the BPL category people about its effectiveness, we will prosper quickly.

What are the future plans for your company?

Since the lockdown, we have performed very well. We have got some great international clients as well. Therefore, in the future, we are planning to set our company on foreign shores as well.

Image Source- Vandana Kapur Picture Wardrobe

Interview By- Sayak Karmakar, Resident Editor, Interview Times

The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions

The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions

The world is moving towards the arena of global digitalization. In fact, the only king who will thrive and rule our successors will be the internet. 

Interview Times had a great conversation with a Samurai of the digital world, Amit Prakash, an I.T. passes out, and the C.E.O. of Crushaders Tech SolutionsHe spoke about his childhood, his journey with Crushaders, and the future of the digital sphere.

This is how the interview went-

The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions
The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions

How was the childhood of Amit Prakash?

My childhood was just like any other typical middle-class Odia boy of the ’90s. I was blessed to be raised in a pleasing city of Bhadrak as my father worked there in a private firm, Facor. I studied at Saraswati Sishu Mandir.

Therefore, I was quite religious and spiritual from my early childhood days. While mornings were devoted to the schools, my evenings were booked for the cricket matches; I enjoyed myself with my friends. In school, I loved to participate in all extra-circular activities. I was a leader in Scouts, loved swimming, and was a part of all the cultural activities of my school by default.

When did the spark of the entrepreneurship blossom into your mind?

To be very honest, my passion for being an entrepreneur was triggered by a sense of fear. In the year 2008, in my second year of engineering, the world’s economy collapsed due to recession. Many of my seniors who worked in reputed firms like T.C.S., Wipro, Tech Mahindra lost their jobs. Therefore, I thought, why not start something of my own, after having a few years of exposure in the I.T. sector.

Also, at that point in time, Odisha was devoid of any significant I.T. sector. So, even if I had a chance to start my organization in Mumbai or Pune, I decided to return to my homeland. I wanted the I.T. sector to bloom in Odisha as well. Also, I desired to give employment to the local people of Odisha to boost our state economy.

The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions
The Future Earth Will Thrive On Digital Arena, Amit Prakash, CEO- Crushaders Tech Solutions

How difficult was it to leave a full-time job and venture into a start-up?

Initially, it was tough. I was posted at Nepal Kathmandu and was having a salary package of nearly seven lakhs per annum. Also, I received excellent incentives, as well. However, by 2013 I had made up my mind to leave my job and start my own company. I am fortunate enough, as my parents were fully supportive.

At that time, my family lived in a 2bhk flat at Bhubaneshwar. As it was the initial days, I turned one of my rooms into an office. I got a partner as well, Bidhan, who, till date, is like a supportive pillar to me. By the end of 2013- my partner and I at my house started Crushaders Tech Solutions with two laptops, and by January 22, 2014, we got officially registered.

Amit Prakash and Team
Amit Prakash and Team

How has been the journey with Crushaders Tech Solutions so far?

Oh!!! it has been a fabulous journey. Since two partners, now I am proud enough to give employment to 40 young and dynamic Odia’s. Now we have our office at Patia, Bhubaneshwar, and manage numerous clients. Today, Crushaders Tech Solutions has over 60 clients, with a majority of them in the U.K., U.S.A., and Cannada. 

Every company goes through highs and lows; it is expected that Crushaders Tech Solutions has also been through them. Can you describe one of the incidents where your company went through extreme lows and how you managed to cope with it?

Yes, I want to tell you one particular incident. It was 2016 when suddenly, 4 of our main clients decided to part ways within a few days. It was shocking and disturbing, as well. From each client, we used to get a revenue of $500 to $600 per year.

We had to struggle a lot for the next two months. My partner Bidhan and I slept for only three to four hours a day, even at weekends, during that period. Also, my entire team worked for 11 to 12 hours a day. However, after two months, the situation was normalized as we got some excellent new clients. 

How much impact has CO-VID has on your business?

As I said earlier, most of my clients are based abroad, a maximum of them being in the e-commerce sector. We handle their digital aspect entirely. Therefore, during this pandemic, we became fully aware that they are suffering from substantial financial loss. So, from moral ethics, we didn’t charge a single penny from them. Hence our revenue has gone down by 20 percent in the last few months.

However, during this Pandemic recession, the only thriving sector is the digital sphere. How do you think the digital arena will perform in the next ten years or so?

In simple layman terms- the future of the economy will thrive on digital platforms. 

Through the medium of Interview Times, I would request all businessmen- whether a street vendor or a grocery shop owner to least have a Google Business Account and Google Maps. Install business WhatsApp for your customers. All these features are free and will help to thrive in your business in the future. Also, if you want to invest a bit- built up your website.

Amit Prakash and his teammate at USA
Amit Prakash and his teammate at USA

Any set-off plans for the future?

Yes, just before the pandemic stuck, I wnt to U.S. A and registered an office in Arizona. So, once the virus is in control- we have plans to expand our zone in the U.S.A.

Any piece of advice for young entrepreneurs?

My only advice is just to be prepared for any worst situation, and you will succeed in life.

Image Source- Amit Prakash Photography Wardrobe

Interview by Sayak Karmakar, Resident Editor- Interview Times