Meta has renamed the Facebook News Feed to just ‘Feed’ because the mention of ‘news’ in ‘News Feed’ was apparently confusing for some. The ‘news’ label has led some to believe that there are only news stories in the mainstream.
The company announced these changes via Twitter quoting “Starting today, our News Feed will now be known as ‘Feed’. The ‘News Feed’ name had been in place since the feature was first introduced more than 15 years ago.
In a statement, a Facebook spokesperson stated that the new moniker was meant “to better reflect the diverse content people see on their Feeds.” The company added that the new name won’t change how the feature works in the app.
Meanwhile, Facebook lost daily users globally, reporting lower-than-expected ad growth that sent its stock plunging nearly 20 per cent. The massive stock drop instantly wiped out roughly $200 billion in its market value. Facebook’s monthly active users (MAUs) were 2.91 billion as of December 31, 2021, an increase of 4 per cent year-over-year.
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