Subhechcha Ganguly 
According to media sources, Zomato co-founder and CEO Deepinder Goyal has resigned from the board of Urban Company as Blinkit, a rapid commerce startup owned by Zomato, may expand into the home services sector. The Urban Company, which is backed by Tiger Global, will now be in direct rivalry with Zomato and Blinkit. In March 2022, Deepinder Goyal was added to the board of Urban Company as an independent director. According to a source with knowledge of the situation who spoke to Entracker, Blinkit has already begun to provide home chef services through a Gurugram-based business named ChefKart.
“But the foray’s shape and form haven’t been agreed upon yet. It could potentially just be Blinkit platform advertising. Also, it’s unclear which exact services will be offered at this time “Added the source. A new service named Zomato Everyday has been introduced by Zomato. This seeks to provide meals with a familiar flavour. According to Zomato, this meal will be prepared by “genuine home-chefs” for a reasonable price. The business blogged about the change.According to additional sources, Blinkit has assembled a new team made up of members of the existing group as well as hired personnel from other businesses to begin this new vertical. The second source, who also requested anonymity, stated that “it will strive to ensure these services within 10-15 minutes similar to its main grocery play”. Sending inquiries to Urban Company, Goyal, and Blinkit did not immediately generate a response. If they reply, we’ll update the article.
