Despite the closure of the TRP rating, the number of ads on news channels has increased between January and March: BARC

The Broadcast Audience Research Council (BARC) said on Friday that news channels had the highest growth in advertising between January and March. Indian TV networks have averaged 456 million ads between January and March alone. Which is the highest since 2019.

The Broadcast Audience Research Council (BARC) suspended its weekly rating after allegations of money laundering and TRP. Rating is one of the most important inputs used by the brand to advertise with the TV network.

The number of ads on news channels has increased by 25 percent. BARC said it had touched 23 per cent of advertisements for movie channels and 21 per cent on general entertainment channels. The top 10 advertisers and the next 40 grew by 36 percent and 31 percent, respectively.

In all, 50 percent of the ads are served by the top 20 advertisers. According to the Broadcast Audience Research Council (BARC), which has been receiving the highest number of advertisements on Capricorn and Democracy Day since 2019.