Dikhyaa Mohanty 
Popular clothing brand, FabIndia found themselves in a controversy regarding their latest tweet where they promoted their latest clothing collection, titled ‘Jashn-e-Riwaaz’.
The tweet by Fabindia was a promotional post depicting models wearing their new Diwali 2021 collection. The Tweet quoted – “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.”
The Tweet was later removed by the company as well as the AD after there as a huge outbrust on social media. The netizens accused the clothing brand of ‘damaging the Hindu festival of Diwali’.
The hashtag #boycottFabIndia started to trend on Twitter, with many users asking for an immediate boycott of the brand. BJP Yuva Morcha President Tejasvi Surya, too joined the uproar on social media and tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures.”
