Nestle India has found itself at the receiving end of social media ire over the latest wrapper design of its product KitKat. The latest KitKat wrapper features images of Lord Jagannath, Balabhadra, and Subhadra and this promotional gimmick by the FMGC company has not gone down well with a section of netizens.
Social media users grabbed the attention of Nestlé, the maker of KitKat, and demanded that the photo on the wrappers be removed.
They said that after eating the chocolate, people would throw the wrappers down the streets, down the drain, and into the dustbin, causing religious emotions to be offended.
The corporation has published a statement stating that the removal of these packets from the market has already begun.
Nestle in a statement said “Kitkat travel break packs are meant to celebrate beautiful local destinations. Last year we wanted to celebrate the culture of Odisha with designs on packs representing ‘Pattachitra’, an art form uniquely identifiable by its vivid imagery,”.
Nestle further said “The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs,”.
“We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action, we had already initiated the withdrawal of these packs from the market. We thank you for your understanding and support,” it added.
The Hindu Samaj, on the other side, has filed a complaint against Nestle at Cuttack’s Cantonment Police Station, demanding that the picture of Lord Jagannath be removed off the wrappers immediately and that the company be penalized.