Dikhyaa Mohanty 
The administration has launched J&K Film Policy 2021 to encourage filmmakers to shoot movies in the picturesque Jammu and Kashmir. The policy was launched by Lt Governor Manoj Sinha in the presence of actor Aamir Khan and filmmaker Rajkumar Hirani at Sheri Kashmir International Convention Centre (SKICC).
According to the reports, the government has set up a single-window clearance mechanism, prepared equipment, location and talent directories. Lt Governor said “To meet the need of film shooting, we have a manpower of more than 1500 such trained artists which will also provide an opportunity to the local talents to show their skills. Besides, there are hundreds of unexplored places, which have been left unattended by filmmakers and we are developing those potential places with the requisite facilities and team of the best local artists. The new film policy will also give a fillip to the film tourism sector, thus opening up more employment avenues for the locals.”
The report further stated that the J&K Film Policy has been worked out to facilitate the overall growth of J&K Film Industry, setting up of Jammu & Kashmir Film Development Council, providing hands on access to Website for Talent Pool and all shooting destinations; development of shooting locales, infrastructure for film screening; revival of closed cinema halls; upgradation of existing cinema halls; encouraging setting up of multiplexes and cinema halls; destination marketing for J&K; organizing J&K Film festival; restoration and preservation of J&K Films, etc. The LG asserted that there is no concern from the security point of view. The government will be installing signage boards with some interesting information related to the film to attract tourists.
