Yuvraj Mehta, top corporate brand Management of L&T, said, “We have grown this follower base through consistent and targeted messaging.
The content strategy of a conglomerate like L&T needs to be highly focused and different from a typical consumer product brand playbook.
They focussed on strengths and leadership in business areas while still maintaining approachability and creating stories that impact people.
While most of the working professionals are still working in the wake of the Covid-19 pandemic, there is a spike in social media engagements on professional network LinkedIn.
LinkedIn insights that globally, it has been seen a 50% year-on-year growth in content sharing between March June 2020.
While the job searches and career-related posts are the most engaging content on the platform, professionals watched nearly 4x the amount of LinkedIn Learning content in June 2020 than they did a year ago.
India has the second-largest LinkedIn user base of 68 million after the United States, that has 170 million users.
Globally, more than 706 million professionals across 200 countries turn to the network to connect, learn, and plan for their careers.