Subhechcha Ganguly 
The marketing world is dealing with a new vehicle for promotion, and it isn’t something that we have seen in the past. Or is it?
Memes are flooding the internet about every action, becoming a reaction of necessity for millions of people and brands. It’s important to realise that memes aren’t restricted to regular users; they’re becoming a vehicle to drive the point.
Meme-ing your way: The way ahead could be memes. Those hilarious takes on people or situations based on common narratives, pop culture and viral trends. Let’s accept the fact that memes can be rib-tickling and soul-stirring!
Memes are serious business: Don’t fall flat or fall away from the audience. Memes are serious and find takers across age groups and social media platforms! Let’s not forget the idea of driving a point through laughter-inducing content and gaining eyebrows and loud applause is priceless!
Memes are for Gen-Z: This statement could be instinctive, but we have millennials, boomers and those in their 80s forwarding memes, getting into heated debates and connecting with meme makers for fresh content. Between JPEGS, GIFS and static posts, and at times videos too, these memes are making themselves count and finding a place among the hearts of millions.
Memes being milked by marketers: A sigh of relief for marketers, especially when the need to take a break from the processed content and break the serious shackles. Memes, when used sparingly and with the right intent, can break monotony and add a fresh perspective to social media and branding. Some big brands across the industry are trying it and excelling at interspersing them well.
The last note: Memes are here to stay, however, it’s about avoiding overkill and lacing it with content that connects, chuckles and inspires in between.
Remember to make memes and allow the connections online to mingle better!
#MemeMarketingMatters
