Home Interviews “Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

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"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode

Beauty has the power to bring a smile to millions of faces. The Recode brand aims to make a person look the best from the rest with their top-most makeup and beauty products. Interview Times had a great conversation with Shalini Trehan, the co-founder of Recode, and learned more about the organization. This is how the interview went-

"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode
“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

Can you brief us more about the Recode Brand?

Recode U.S.A came into existence in 2018, with the aim of bringing a revolution to the makeup industry. Nestled in New Delhi & Ludhiana in India, it’s a premium cosmetic brand that has made its maiden entry in the online market with shop.recodestudios.com. Recode is lead by a team of 4 powerful and dynamic women who are seasoned experts and have been instrumental in bringing a revolutionary change in the makeup industry with Universal Studio Arte with a single man in the team.

"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode
“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

Recode is a brand of 4 strong female owners. How did all the ladies get together to get an idea of this beauty brand?

It’s an interesting story of a similar passion and love for beauty and makeup brands. We have been in touch because our husbands are also very closely knitted and catching up on a regular basis had been a common affair for us. It was during one of the coffee meetings we decided to give out passion a shape of future and decode the market of beauty and makeup with Recode.

"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode
“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

Being an Indian brand, why its name Recode USA?

It’s purely an Indian brand and here U.S.A stands for Universal Studio Arte. The brand name reflects the philosophy of serving you with the makeup product range of international and universal standards and to assure that; we 4 dynamic women have been instrumental ever since 2018 and are proud to establish our brand philosophy in central and North India.

"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode
“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

What is the USP of Recode?

When it comes to skincare and beauty brands, the first thing that comes to mind is the price range and quality. At Recode, we take care of both things and that is what makes us stand apart from the competitors. We offer a wide range of beauty and makeup products that are of international standards but at an affordable price range. The idea is to become a household name among the beauty and makeup lover millennials. 

What are the must-try products of Recode?

(Laughs) To be frank every product of Recode is worth a try and once you start using it, you feel the difference. Our must-try products that are also the highest-selling ones are base mattifying primer and the face oils which include Rose Gold Beauty Oil, Jojoba Oil, and MoroccanArgan Oil. Also, for those who love to apply mascara on a daily basis, you need to try our exclusive Kajal range, developed on the lines of safety and care for eyes.

"Recode, Decodes The Market Of Beauty And Makeup", Shalini Trehan, Co-Founder, Recode
“Recode, Decodes The Market Of Beauty And Makeup”, Shalini Trehan, Co-Founder, Recode

How you see the make-up industry shaping up in the post-Co-Vid era?

Over a period of time, people have started stepping out and the wedding season is also in full swing. Keeping these two factors and festivals like Christmas and grand New Year celebrations in the Indian market, we are expecting a good response and our sales have increased at a substantial rate in the last two months. With an optimistic approach, we are expecting that the makeup industry will be back on track by the second quarter of 2021.

Any future plans for Recode?

Since the beginning, our target has been to capture both the online and offline market. To date, we have covered North and Central India, going forward; we have plans to capture a niche market in the Southern belt through online and resellers.

Image Source- Shalini Trehan, Picture Wardrobe

Interview By- Sayak Karmakar, Resident Editor, Interview Times

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