Subhechcha Ganguly 
As they say graphite is crushed under immense pressure to form a diamond. Proving the authenticity of this adage, Truptikanta Panigrahi embarked on his entrepreneurial journey despite hardships and adversity. He harboured an insatiable passion for empowering every youth of India through the marriage of Banking and Finance with technology, which happens to be his main vision. He is a dazzling star in the field of Fintech under the Odisha start up ecosystem.
Panigrahi started his career as a sales executive moving from door to door and selling products irrespective of the hostile climactic conditions to meet the target. Time and again he witnessed rejection from very close quarter as some of the potential customers used to slam the doors on his face.
His first job at Ajs Transact Technology fetched him a meagre salary which made him sleep in poverty and wake up with scarcity. However, due to the nature of his indomitable spirit and indefatigable mind, he kept on scaling new heights in his career which culminated to be the area sales manager.In the mean time, because of his impeccable people’s skills, he ended up bagging the distribution responsibility of many clients. He performed the task with utmost sincerity and honesty. As every quintessential Indian struggle story has a mentor, Panigrahi also met his mentor in Haldhar Meher after switching his first job.With the exemplary display of meticulousnes, he understood the nitty-gritty of the fintech world from his mentor. He was assiduously industrious, ceaselessly burning a midnight oil to achieve his goals.
The learning experience prodded him to make foray into the world of startup ecosystem Odisha. Hence, his entrepreneurial baby in the banking sector “Knock In Solutions” was born in 2018. His major breakthrough ensued sooner as he took the responsibility of distribution from many reputed companies. Despite the initial taste of success, the company ran out of luck. Some clients didn’t pay his emoluments which led him to incur huge losses of around 8 million rupees. Ironically Knock In Solutions knocked him out and he had to shut his operation. His capricious fortune turned against him . Adversity engulfed him so much that in the second day of his marriage he had to go to Pune to get the payments from the clients turning into futility.To make things worse, the world was under the menace of Covid19. Panickstricken, devasted and being down the dumps, his dream of being an impactful entrepreneur was shattered. The abyss of insolvency was too much for him to handle leading him to have suicidal thoughts.
Panigrahi is no ordinary mortal. He was imbued with an unflagging resolve to rise from the ignominy like a majestic phoenix. An unseen power and innercalling became his savour.He delved deeper to reasses his work and operation, there by, encountering the eureka moment.After a lot of churning he decided to resume his entrepreneurial journey afresh with the brand name of a new company called “Truyalty Ventures Pvt.The word Truyalty is derived from trust andloyalty according to Panigrahi.
Under the tutelage of Truyalty, among many products three flagship products are flourishing such as Truepe QR code, Truepe Digikendra and Truyalty superfund.”TruPe” is a Brand of Truyalty Ventures Pvt Ltd is the Neo Banking platform delivering full stack banking services to individuals and businesses of all sizes, they provide an array of products and services, such as Aeps,Micro ATM, BBPS, Prepaid Card, QR code and Loan The idea was sparked because of the need for an easier way to carry out transactions without waiting in queues or dealing with corruption. Through the products and services, theyare able to ease and speed up these processes by eliminating the need for cash and other forms of transaction in order to provide a better customer experience. As a part of our Fintech services, Truyalty is proud to announce the launch of our online payments app by associating with Reputed Organizations, there is no need to wait at the POS, or fill out paperwork. Truyalty handles all the requirements, 24 hours a day. Fin-tech is at a nascent stage in India. Hence, we offer a one-stop shop for everything you need to run your Fin-tech business. They provide turnkey solutions for all your Fin-tech requirements and offer Best ROI in the investment industry.TRUPE Digi-Kendra are the physicalbanking touchpoints that provide simplified digital payment, money transfer, and financial solutions to theunderserved area. With their simple and innovative fintech products, they provide excellent opportunities forbusinesses in both urban and rural India. Their mission is to enable Digital Banking Services across the country and educate all the underdeveloped people and make them access to all the Digital Fin-Tech Services and legal Services.Truly speaking Truyalty is creating ripples in the realm of Fintech services.Panigrahi’s ascent to success was fraught with difficulties, but his unwavering passion for Fintech Banking and Financial services and his resolute determination to succeed propelled him to the glory and that also reflects in the idiosyncratic approach to business by creating lot of values for the customers which precisely is the key differentiating factors.
