Dikhyaa Mohanty 
India is now officially on Apple’s global map. Millions more aspiring fans in the nation now want to join its ecosystem as a result of its sales reaching Rs 33,300 crore in the fiscal year that ended on March 31, 2022. Data from the business intelligence platform Tofler shows that Apple India had a net profit of Rs 1,263 crore in the fiscal year, up 3% from the previous year on the back of strong sales growth of 45%.
Thanks to alluring deals and plans, previous generation versions of Apple phones, such as the iPhone XR, 11, 12, and 13, are increasingly gaining popularity among individuals who cannot afford the more expensive newer models in India. From your local barber to the morning milkman, from your neighbourhood sabzi vendor to the dhobi (washerman), iPhones are quickly replacing Chinese models as the standard for these individuals, and they do not mind spending a little more to become a part of the rapidly expanding Apple family in the nation.
In a nation where Apple iPhones were formerly exclusive to the affluent and famous, an iPhone necessitates the purchase of an Apple Watch, AirPods Pro, and iPad, fueling the company’s whole ecosystem. India is one of the roughly 20 nations where the “premiumization” trend has just begun, according to Tarun Pathak, Research Director at Counterpoint.
“Easy finance, BNPL (buy now, pay later), and the transition from mid-tier to premium are taking place. Even while the premium smartphone market (above $400 retail) only makes about 7% of all smartphone sales in India, it is expected to reach 10% next year and is expanding more quickly (more than 14%) than the entire smartphone industry, according to Pathak, who spoke to IANS.
In essence, a bigger iPhone selection and strong aspirational and brand values are now propelling Apple sales in India.
