Ramesh Chauhan and Tata Consumer Products Ltd. are currently in the final stages of negotiations to buy the bisleri brand of bottled water for close to $1 billion. Ramesh Chauhan, 82, appears to have struck another huge deal almost 30 years after selling soft drink brands Thums Up, Maaza Gold Spot, and Limca to beverage giant Coca-Cola in 1993.
Ramesh noted that the organisation is conversing with a number of potential purchasers, nevertheless. The octogenarian company executive responded that someone needed to manage and investigate the sale of the Bisleri business when questioned about the circumstances. Jayanti, his daughter, is not interested in running the company, Chauhan continued.
At the age of 27, Ramesh made the decision to join the Indian market with Felice Bisleri’s bottled mineral water. Since his firm, the Parle Group, purchased the product in 1969, the name has come to represent bottled water in India. Bisleri comes to mind whenever someone mentions a bottle of water.According to a report from market research and advisory TechSci Research, the Indian bottled water industry was estimated to be worth over $2.43 billion (about Rs 19,315 crore) in FY2021. According to the report, it is anticipated to develop at a CAGR of 13.25 percent due to rising disposable income, rising health and hygiene awareness, and rising product innovation. Under the brand name Himalayan, packaged mineral water is being sold in the consumer market by the Tata Group. With other brands including Tata Copper Plus Water and Tata Gluco+, it also competes in the water market.
By Anisha Sengupta
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